What better time to announce a very special pledge to go completely vegan than actually on World Vegan Day? Well, that's just what luxury brand Hourglass Cosmetics decided to do. Today, the brand announced that by 2020, all of the brand's products will be completely vegan.
But here's the kicker: a number of Hourglass's products are already vegan! Classics like the Veil Mineral Primer SPF 15, Ambient Lighting Powder, Ambient Lighting Palette, and Vanish Seamless Finish Foundation Stick are all listed on the brand's site as being vegan. So what will this mean for the rest of the products? Well, simply that any products that aren't completely vegan will be reformulated to exclude any animal by-product (no beeswax, Carmine, honey, etc.) all by 2020. This means Hourglass will join a number of other major beauty brands—like Kat Von D—who have adopted this practice and pledge.
100% of profits from the purchase of this #vegan leather makeup clutch will support the @Nonhuman.rights.project. We are proud to partner with the NhRP, the only civil rights organization in the United States working to secure legally recognized fundamental rights for nonhuman animals. Shop the link in profile. #HourglassxNhRP #WorldVeganDay #hourglasscosmetics #crueltyfree
And the brand is further celebrating their vow to be 100 percent cruelty-free with the sale of a very special vegan leather tote. The brand will be donating 100 percent of the profits from this tote to the Nonhuman Rights Project. So get to shopping and spreading the message!
What vegan beauty brands do you use? Share below!