Hourglass Opened Its First NYC Store—and We Got a Preview!

Worth a trip to NYC. 

Caitlin M.
ByCaitlin M.

We always love a good reason to go shopping. And if one of those reasons just happens to be because one of our favorite makeup brands opens a brand new shop, we'll we're there, no questions asked. So naturally when Hourglass Cosmetics announced it was opening its first-ever flagship store in New York, we made sure to be among some of the first to see the new store in all its glory!


The new Hourglass store opened its SoHo doors this past weekend and from the minute we walked in the doors, we noticed how every display and counter felt like an architectural nod to the sleek and luxe packaging of Hourglass. There's even a wall of the brand's new Confession Ultra Slim lipsticks, if that gives you an idea of how photo-worthy the whole place is!

Courtesy Caitlin Miller

For those who have been fortunate enough to visit the brand's West Coast counterpart (a few on the Influenster team have and can attest to its awesomeness!), you'll be please to know the NYC version has similar parts from the OG store such as the custom Ambient Lighting Bar where you can create your own highlighter palettes. But the SoHo store will also have a few exclusives, too. We're talking treatments like a Keratin Lash Lift treatment, new products like the four-piece Graphik Eyeshadow Palette collection, and shade extensions of popular products like the Vanish Seamless Finish Foundation Stick (the #1 foundation stick on Influenster!).

Of course, you'll still be able to shop the brand's tried-and-true favorites. We're talking the top-rated Ambient Lighting Blush, which boasts a beautiful swirl of blush and shimmering highlighter, the smooth Veil Mineral Primer SPF 15, the classic GIRL Lip Stylos, and the holiday-edition of the brand's beloved Ambient Lighting Edit palettes


Find yourself in New York this holiday season? The Hourglass store officially opened its doors this weekend at 42 Crosby Street between Broome and Spring Streets in Manhattan’s SoHo district. And trust us, this is worth the visit indeed!

Which Hourglass products are your favorite? Share your dream Hourglass shopping list below!

About the Author
Caitlin M.
Caitlin M.
Runner. Music lover. All things nachos. Follow me on Instagram: @caitlinsmiller