2019's First Major Trend: Hair Hygge

"I'm sorry, I can't go out tonight. I have to wash my hair."

Caitlin M.
ByCaitlin M.

One of our favorite trends of the past few years has been the resurgence of all things cozy. From hygge becoming a household name to 2018's newest buzzword JOMO (the joy of missing out), if it has to do with staying in, relaxing, and #treatingyourself, we're on board. That's why we're already loving this haircare trend we've spotted just a few weeks into the new year. And we've got just the perfect name for it: hair hygge.

That's right. We're dubbing 2019 the year of canceling plans to stay in and do your hair. A number of Influensters' favorite brands have embraced the DIY salon moment with a series of new products that let you treat your scalp and strands to some serious R&R at home.

Take a peek at some new haircare launches we spotted that can help you take some time and embrace the art of staying in and doing your hair—because yes, it is an art.


Herbal Essences Argan Oil of Morocco Repair Hair Mask, $2.99 with 2% cash back at CVS.com

Herbal Essences Argan Oil of Morocco Repair Hair Mask

Last year, we saw sheet masks take a new form for your hair. And that trend is rolling right on into 2019. Herbal Essences is harnessing the power of argan oil in an ultra-concentrated form with their new repairing hair mask. Thanks to botanicals and conditioning argan oil, this mask tackles frizz, restores moisture, and repairs damaged ends. Consider this seven minutes of heaven. 


drybar On The Rocks Charcoal Scalp Scrub, $32 with 4% cash back at SEPHORA.com

dry bar on the rocks scalp scrub

Skip tonight's happy hour for a different kind of happy hour altogether. drybar's new On The Rocks is a sugar scrub designed specifically for showing your scalp some love. Give yourself a night-in treat with this cocktail of ingredients: lemon and orange extracts for a renewed scalp, activated charcoal for a deep clean, and sugar for a natural exfoliation. Cheers, Influensters!


yes to grapefruit Vitamin C Brightening Hair Clay Mask, $2.99 with 3% cash back at ULTA.com

yes to grapefruit Vitamin C Brightening Hair Clay Mask

Whoever thought unicorns were going anywhere was seriously disturbed. They're here to say, and in the best most relaxing way now too. Yes To is taking the skintertainment trend and taking it to the next level with a 'Grammable grapefruit and vitamin C hair mask. This clay mask will give you the goods to get a solid 'Gram while delivering antioxidants and a vibrancy boost.


John Frieda Go Blonder Lemon Miracle Masque$9.49 with 2% cash back at CVS.com

John Frieda® Go Blonder Lemon Miracle Masque

There's no better time to perfect the art of being cozy than by staying in and having fun with some hair color. But if you're not feeling a full commitment, no problem. John Frieda's newest Go Blonder product is an in-shower masque that gives you a subtle and natural way to lighten things up a bit. The once-weekly treatment can be used on color-treated or natural hair and puts tried-and-true lemon oil to work while maining strength and moisture. Your night in just got a lot lighter.


Nexxus Clean and Pure Scalp Scrub, $14.99 at Target 

NEXXUS Clean and Pure Scalp Scrub

Why go out to the salon when you can never leave your bathroom and still get awesome hair? Nexxus brings the salon to you with this purifying scalp scrub that's formulated with a proteinfusion blend to strengthen hair while it removes build up. Set the mood for a luxurious night in and get to scrubbing.


Pantene Pro-V Intense Rescue Shots Hair Ampoules for Intensive Repair, $4.99 with 5% cash back at Walmart.com

Pantene Pro-V Intense Rescue Shots Hair Ampoules for Intensive Repair

Shots, shots, shots, shots, everybody! No, we're not talking about a night out—we're staying in and doing shots! These new Pro-V Intense Rescue Shots are actually high-potency single-use ampoules for the hair that deliver serious repair to damage caused by overstyling and over exposure to heat. Although we can't help you undo all the damage from a night out, we can at least help you tackle damaged hair!


Kristin Ess Scalp Detoxifying Bubble Hair Mask, $14 at Target

Kristin Ess Scalp Detoxifying Bubble Hair Mask

When bubble masks first burst on the scene (pun intended, thank you very much!), we were all about canceling those plans and staying in for some bubble fun. And now we're prepared to never leave a bubbleless life again thanks to this new bubbling hair mask from Target-exclusive brand, Kristin Ess. The pre-shampoo treatment will have you never wanting to leave your shower thanks to the cooling scalp treatment that foams up to exfoliate and reduce flaky skin. 


Living Proof Restore Dry Scalp Treatment, $32 with 4% cash back at SEPHORA.com

Living Proof Restore Dry Scalp Treatment

Planning on a whole night of #treatyourself fun? Reach for Living Proof's new leave-in treatment to get the night started. Combat flaking, itching, and an all-around iritated scalp with this vitamin B3-enriched treatment that works to keep your scalp's microbiome in tact. Get your lather, rinse, repeat on, then follow up with the new Restore Treatment and switch on your latest Netflix obsession and let the hygge commence.


John Frieda Wonder Drops Hair Masks, coming soon to Walmart!

John Frieda Wonder Drops Hair Masks

OK, so these new masks might not be out quite yet, Influensters. But at the end of the month, you'll be able to get your hands on the new John Frieda Wonder Drops in four different treatments. Frizz Smoothing, Blonde Brightening, Damage Repairing, and Vibrancy Enhancing. You know what that means: four different excuses to RSVP no to that Facebook invite.

 How will you be treating yourself to some #HairHygge? Share below!

About the Author
Caitlin M.
Caitlin M.
Runner. Music lover. All things nachos. Follow me on Instagram: @caitlinsmiller