Minimal packaging, no-fuss ingredients, vegan and cruelty-free practices, and a crazy cool founder. Yep, consider all of the above standard fare for Aussie skincare import, Go-To. Although you may not have heard of the brand quite yet, it just the indie skincare brand just dropped at Sephora this week. And it's earned the retailer's "Clean at Sephora" seal. So yeah, we have a feeling you'll be hearing a lot more about Go-To very soon.
Founded by Australian beauty legend Zoë Foster Blake (former beauty director of Cosmopolitan and Harper’s BAZAAR and author of Amazinger Face), Go-To is all about making skincare simple. Armed with the ethos of "more self-love" in beauty, Zoë created Go-To as a full range of skincare essentials.
As far as ingredients go, well, they're pretty simple too. The plant-derived ingredients are vegan, cruelty-free, and formulated without gluten, PEGs, GMOs, mineral oils, petrolatum, and synthetic colors. Although there's an entire product lineup on the brand's website, you'll be able to shop the basics at Sephora.
Click on to see the six Go-To launches landing at Sephora! Which will you try?