When you think of a cult-classic beauty product, likely you're thinking of a few of these qualifiers: longevity, loyal fans, and a product that actually gets the job done. And with a formula that's lasted nearly 20 years, a 4.4-star rating on Influenster, and more than 5K reviews, we're calling it: Fresh's Soy Face Cleanser has reached cult classic status. (As if that wasn't enough to convince you, one cleanser is sold every minute worldwide.)
And the beloved facial cleanser is getting a little makeover in honor of its nearly 20 years on the market. Fresh partnered with NYC-based fashion illustrator Blair Breitenstein to create a limited edition design for the bottle. Now, fans of the gentle cleanser that tackles makeup, oil, and more, is typically housed in a crisp. minimal bottle. But initially, the tube actually featured an illustration of the “Soy Girl” in what can only be described as delightfully '90s.
Fast forward 20 years and the bottle is yet again getting the "Soy Girl" treatment except with Breitenstein's watercolor and markers interpretation. The whimsical design still has a minimal and classic feel, but with a splash of that we can't wait to put on display. Cleanser as a vanity essential? Yes, please.
The Limited Edition Soy Face Cleanser ($42, Sephora) will still contain the iconic gentle formula you know and love: soy proteins to boost elasticity, calming rosewater, soothing cucumber extract, and nourishing borage seed oil. And to sweeten the deal, the tube will actually come in a jumbo size (6.7 ounces of cleanser goodness) for all those die-hard Soy fans.
But don't just take our word for it. See what Influensters are raving about this product below.
"This is my absolute go to face cleanser in the AM and in the PM after I double cleanse my skin. I've probably repurchased this at least 4 times within the past year and I have a back up already and not even half way finished. The scent is something you would need to get use to, but it is honestly not that bad. I've gotten use to it within 3-4 uses. I'm so happy I started using this after a friend of mine recommended this to me. It is super gentle but yet takes off any of the access makeup off I had left over from double cleansing. "
"My favorite thing about this cleanser is that it removes every single trace of my makeup, even caked on mascara and eyeliner, with little to no scrubbing! I would recommend this product for anyone with super sensitive skin who doesn't want exfoliation but does want all the benefits of it. It's gentle enough that I've gotten it in my eyes while rubbing away my makeup and it doesn't hurt! My skin feels so incredibly soft and smooth afterwards, too. For those of us who love instant gratification, this is a great one to try. Your skin feels brand new!"
"Do your face a favor and buy this product!!! It is the only cleanser I will use. It completely removes my most stubborn makeup without burning my eyes or drying my skin. It is worth every penny to me. I highly recommend to anyone that wears makeup often or suffers from dry or sensitive skin. fresh Soy Face Cleanser"
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