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Found Beauty is Upping Walmart's Natural Game

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It's easier than ever to shop natural beauty. With retailers clearing space on the shelves for natural or green brands, getting your hands on good-for-you ingredients is no longer a chore. The latest big name to embrace the natural game is an unexpected one, but one you've likely hit up from time to time: Walmart. 

Walmart is bringing Found beauty to its beauty aisle to help up the natural beauty ante. With 133 products hitting online and in-store shelves, this is a big deal. The skincare and color cosmetic line is priced at $2 to $15, leveling the playing field for drugstore beauty products. 

In terms of cosmetics, Found features everything from lips to eyes to complexion. As for skincare, it boasts five categories to target specific skin issues—Pore Care, Sensitive, Clarifying, Firming, and Brightening. Not only can you quickly locate which category line your skin falls into, but with no-fuss labeling about the ingredients in the products, you can see just what percentage natural ingredients you're using.

Click on to see some Found products to shop!

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Found Beauty is Upping Walmart's Natural Game Begin
FOUND Firming Kudzu Night Cream
FOUND Instant Glow Highlighting Palette with Pomegranate
FOUND Brightening Three Lime Blend Face Serum
FOUND Matte Liquid Lipstick + Lip Liner with Evening Primrose Oil
found™ PORE CARE White Clay Mattifying Powder

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