Drew Barrymore's FLOWER Beauty is Headed to Ulta
Ulta coming in hot!
What a wonderful day in the drugstore beauty world! Another favorite of ours is headed to Ulta. Drew Barrymore's FLOWER Beauty, which up until now had only been available online or exclusively at Walmart, is heading to the beauty retailer. And that's not all, with it they'll be bringing some Ulta exclusive launches!
In a recent interview with WWD, Drew herself chatted about the new expansion to Ulta saying, “We have the most exciting assortment [we’ve ever had] right now." And if you've been keeping track of some of FLOWER's latest launches like the In Your Prime Hydrating Primer, Miracle Matte Liquid Lip Color, and new skincare launches like the Power Up! Radiance Boosting Sheet Mask, you know Drew's not joking!
You'll be able to get your hands on about two-thirds of FLOWER's product line up starting in February when the brand rolls into 500 Ulta stores. In addition to some of the brand's classic favorites, there will be four new Ulta-exclusives to keep your eyes on: a Galaxy Glaze Holographic Lip, a Miracle Matte Metallic Liquid Lip, a Wanderlust Eyeshadow Palette, and a Beauty Flash Full Face Palette.
Although these new launches aren't up on Ulta online quite yet, we just checked and we spotted the future home for the brand and a tease for one product already, the Flower Pots Powder Blush ($9.99). And let us tell you, if this is a sign of what's to come, we're more than excited! The Flower Pots Powder Blush is already hugely popular on Influenster and has earned a 4.6-star rating!
In addition to the Flower Pots blush, we're hoping to shop the Shimmer & Strobe Highlighting Palette, which just happens to be one of our favorite budget-friendly highlighting palettes. (Influenters agree with us, giving it 4.7 stars for its powerful shine ability!) But it looks like we'll have to wait until February to see the full line up of products hitting Ulta's shelves.
What FLOWER Beauty products are you hoping to see land ta Ulta? Share your top favorites below!