News flash, beauty lovers: There's a new beauty brand making some serious buzz. Estée Lauder just announced the launch of Flirt Cosmetics, a new cosmetics line inspired by social media. The brand is gaining some serious attention among the beauty crowd thanks to its first product launch of adorable false lashes, appropriately named Flashes.
The false lashes come in a handy click-pen style container that houses 44 strips of individual lashes. With the click of a button, the tiny lashes appear from the handy tape dispenser-like tool and glide over your lid for probably the most seamless false lash application we've ever heard of. Still need convincing? You can connect the device to your smartphone to watch step-by-step tutorials to make sure you get the application just right.
As if that didn't sell you on the product, just take a peek at the design, which was created by artist, Donald Robertson (or "Drawbertson"). The fun cartoon sketches and designs that adorn the tool are ensuring this will be one Instagram-ready beauty find for sure.
As excited for this launch as we are? Take one peek at the brand's promo video featuring Amber Rose, who was tapped to face the campaign, and we have a feeling you'll find yourself marking your cal for September 15, when the product drops!
Are you excited for Flirt? Tell us in the comments!
And join Influenster today to review your favorite products!