Since the launch of Fenty Beauty in 2017, Rihanna and the Fenty Beauty team have taken the makeup industry by storm with their complexion products, eye shadows, and lippies! Now, your full face of Fenty Beauty can be complete with their new Full Frontal Volume, Lift, & Curl Mascara!
The new Full Frontal Mascara is the ultimate do-it-all mascara designed for full-on, fanned-out eye-opening lashes! This mascara features the Fenty Beauty exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.
What makes this mascara different? The exclusive Flat-to-Fat Brush is an epic new design that will help you get the lashes of your dreams. The FAT side of the brush holds the max product to quickly load and lift lashes, while the FLAT side defines and curls. No lash will be left behind thanks to the round, pointed tip that helps you load up and reveal every little lash you never knew you had. Full Frontal builds easily, giving you plenty of play-time to layer, define, and separate lashes.
The long-wear, water-resistant formula was life-tested by Rihanna herself to make sure it can keep up while you turn up without smudging, keeping lashes fully exposed from root to tip until you’re ready to wash it off.
“I like to get every single little lash to expose them all. I wanted to make sure this mascara lets you do that. You get volume, lift, and curl all with one product and this amazing brush," said Rihanna
Use the FAT side to load and lift, wiggling at the base of your lashes to build volume. Use the FLAT side to comb through and define, curl, and separate. Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.
Artistry Pro Tips:
For max volume: Make sure the FAT side of the brush is fully loaded. Layer until you reach your desired effect.
For max curl: Use the FLAT side of the brush to push up lashes while coating them from root to tip.
For max length: Use the pointed tip of the brush and apply vertically, focusing on your lash ends.
Rihanna’s way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the outer edges of your lashes while brushing them outward
We can’t wait to hear what you all think! Are you in this box? Let us know in the comments!