How One Influenster's Instagram Post Led to a National Ad Campaign
The L’Oréal Paris Marketing team was on the lookout for great content that they could use as part of their national ad campaign for a new product that uses transformative oils to eliminate dryness in just one wash! Betzabeth, Influenster member since July 2015, created a before and after post that caught the team’s eye and now you can find her picture in the Extraordinary Oil advertisement in the July issue of Glamour Magazine!
Betzabeth is just one example of how one amazing post can lead to truly exciting opportunities. Check out the full-page ad she was featured in below. Congrats to Betzabeth! Be sure to follow her at @TropicalBeautyBlogger
“We chose that image because we loved seeing Betzabeth show her transformation to silky, soft hair with ExtraordinaryOil,” said Aislinn Murray of L’Oréal.