Get ready for some big news from one of the biggest beauty brands in the biz! Estée Lauder just announced Misty Copeland, a.k.a. principal ballerina at American Ballet Theatre, is the brand's new global spokesmodel for the its fragrance, Modern Muse.
For those who don't know, Misty has been capturing audiences' attention as the first African American woman dancer to hold the title of principal dancer for ABT and as a role model for grace and strength. So who better to be the face of Estée's alluring scent? As part of the new social campaign, Misty and Estée will encourage women to engage in a conversation about "What inspires you?" Fans can use the hashtag #BeAnInspiration on social media to be apart of the empowering message. Misty will also be featured in the campaign to teach and inspire young ballerinas and to talk about the importance of connecting with the next generation.
“Misty is the perfect representation of today’s modern muse,” said Aerin Lauder, Style and Image Director, Estée Lauder in a press release. “She is all about feminine strength, power, dedication and passion, and you see that in what she does every day, whether she is performing or inspiring the next generation of dancers. I think she is a wonderful role model and I am thrilled to welcome her to the Estée Lauder brand.”
Launched in 2013, Modern Muse is a floral woody scent that expresses the complexity and beauty of a modern woman. With a blend of sparkling jasmine, mandarin, honeysuckle, tuberose, and fresh lily, this fragrance delivers a sweet, energetic brightness. Throw in woody accords like patchouli, Madagascar vanilla, amber wood, and musk, and you get a strong, sensual vibe that balances out the floral femininity. In fact, Influensters love this scent so much, they've given it 4.8 stars! Read what they're saying.
"My all time favorite perfume. I order myself a new bottle every year for Christmas. The bottle is very elegant and the fragrance is heavenly. The scent is powerful and floral yet sweet and subtle, it stays in for extended periods of time. And I would definitely buy it again!"
"Absolutely great perfume. I've never gotten so many compliments on one scent, from women young to old. They scent is very distinct and has great staying power. The bottle is beautiful and the liquid inside is a light pink- very pretty!"
"Every time I wear Modern Muse, I love it more! It's one of very few white florals that I can wear that doesn't put me in headache territory. It's my "I want to feel sophisticated today" perfume for the office. It's not too heavy for daytime/office wear, yet the sillage is quite good. Lasts ALL DAY too! This is a permanent addition to my perfume collection....I always want to have this one!"
Have you tried Modern Muse? Leave a review for it here!