Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

COVERGIRL's New Mascaras Put the Fun Back in Makeup
NYX's New Collection is Inspired by Elements
e.l.f. is Launching 30 New Products
Courtesy elf Instagram

e.l.f. is Launching 30 New Products

That's a new product a day.

Share Tweet Pin

If there are two things we are total suckers for it's budget-beauty buys and new products. We venture the only thing possibly better than scooping up a new product is scooping up a new product and not breaking the bank doing so. And that's precisely why e.l.f.'s latest news is music to our ears. 

Beginning September 1, e.l.f. is going to be dropping a new product a day throughout the month of September. Yep, you're reading that correctly: 30 new products in September. That's a lot of shopping to do. Although we'd call this launch "The Best Month Ever," e.l.f. is calling it "30 Days of New New." 

Courtesy elf

According to our friends at Allure, 15 of the 30 new products will be entirely new to consumers. And as if that weren't enough, everything will be less than $15. Although we don't have the full calendar spread of what e.l.f. has in store for us (surprises sure are fun, right?!), we did get a little peek via Allure and it appears as if we can expect a silicone makeup applicator and sponge, an update on their popular bubble mask (this one is mattifying), and our personal favorite—lipstick additions to the brand's new Beauty Shield Line

Thankfully September 1 isn't too far away, so we won't have to wait too terribly long to let the shopping games begin.

Which e.l.f. Cosmetics products are you favorite? Share with us your top picks in the comment section below!

Join now to gain access to over 25 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us