Dove's New #RealMoms Campaign Celebrates Every Mom
Because every mom is a super mom.
Just in time for Mother's Day, Dove—a brand known for inclusive and empowering messaging—is dropping a campaign aimed at celebrating the diversity of moms everywhere. The #RealMoms campaign coincides with the launch of Dove's new Baby Dove skincare line, but it's the moms featured in the new commercial that really have us talking.
The commercial features a wide variety of moms from a cattle rancher to a stay-at-home-mom. The commercial even features a transgender mom, Shea, along with her son's other biological parent. In the video, Shea explains how people have questioned how the women will both be moms, saying, "You get people who are like, ‘What do you mean you’re the mom?’ We’re like, ‘Yep, we’re both gonna be moms.’”
Shea and the other awesome moms featured (um, hello, one mom is a break dancer!) are helping Dove send the message to mothers that "There Are No Perfect Moms, Only Real Ones." And we couldn't agree more with this sentiment. There's no one right way to parent—all styles and methods are great, and you must do what is right for you and your family. Watch the powerful video above to see just how these moms are banishing the idea of being "perfect."
If this doesn't make you want to pick up the phone right now and call your mom, we don't know what else will!
What do you think of Dove's new campaign? Let us know your favorite Dove product below!