A number of beauty brands have launched powerful campaigns that give back, promote positive messaging, and used their influence for good. One brand that's long been known to do just that is Dove. With their #RealMoms campaign, which dropped earlier last month, Dove has been giving us all the feels lately. And just this week they dropped another campaign aimed at female empowerment and diversity. This time it involves their classic body wash.
Now if you're a little confused what body wash could have to do with female empowerment, let us explain. For a limited time, Dove is launching new body wash bottles that come in a variety of different shapes and sizes (many with curves) to represent the different shapes and sizes of women.
Real beauty comes in all shapes and sizes – and now our body wash bottles do too. Introducing our limited edition range of Dove Body Washes. The six exclusive designs celebrate beauty diversity to encourage women everywhere to embrace their own individuality. You can’t buy these in store right now but you can help us to spread beauty confidence by using #RealBeauty . #Dove #DoveBodyWash #Skin #BodyConfidence #LoveYourself #SelfConfidence
"Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too," said the brand in a release. Dove also revealed in recent research from the Dove Global Beauty and Confidence Report that "one in two women feels social media puts pressure on them to look a certain way" and the brand is hoping to change this by launching a campaign (and bottles!) embracing individuality and diversity. Beauty has no one look, after all!
Now, we're all for this body-positive messaging. But of course, it's not without a little controversy. Some on the Internet aren't quite on board with the unique approach to messaging. But hey—that's the Internet for you! One thing's for sure though: we're 100 percent behind loving your body!
Although Dove reps stated these unique bottles aren't available for purchase (yet!), they will be used in upcoming advertising to spread their body-positive message. Fingers crossed Dove does end up offering these bottles in stores though. We can already imagine they'd sell out!
Let us know what you think of this ad campaign! Share your thoughts below!