Major key alert: DJ Khaled is breaking into the beauty biz. Your favorite social media star is collaborating with Palmer's Cocoa Butter to give you your softest glowing skin yet. If you keep up with the king of Snapchat, you already know his firm belief that cocoa butter is the key to success. Seriously–he uses it as a cologne replacement! Here's what we know about the collab.
The line features three different products: Live Life Smooth, We The Best Glow, and They Block. And while we're kind of obsessed with each product name, 'They Block' has truly won our hearts. In a hilarious Instagram mini-commercial, he explained the idea behind the lotion—it's supposed to act as repellent against all of your haters. Genius. Watch it here:
BREAKING NEWS !!FAN LUV!! #THEY🚷BLOCK WILL BE AVAILABLE #TUES #DEC13 @ #WeTheBestStore.com !!! Jus in time for the holidays !!! Brought to you by #WETHEBEST #PALMERS #COCOABUTTER .. it's a special edition of cocoa butter ! ALSO AVAILABLE #DEC13 will be #LiveLifeSmooth and #WeTheBestGlow cocoa butter ... 🔑🔑🔑 @wethebestmusic @epicrecords @rocnation ALSO NY FAN LUV!!!! DEC 13 IM HAVING A FAN LUV MEET UP IN NEW YORK ! I WILL LET YOU KNOW ON MY SNAP CHAT @(DJKHALED305) 🔑 for time and location ... See you soon and yes we have #THEYBLOCK #LIVELIFESMOOTH #WETHEBESTGLOW AVAILABLE AT THE FAN LUV MEET UP IN NEW YORK !! Come get yours signed !!
The line launches tomorrow December 13 from the We the Best Store and Palmers.com. In the meantime, check out Palmer's Cocoa Butter Skin Therapy Oil—it's one of the top 10 body oils on Influenster!
What do you think of this product launch? Something you might be interested in? Tell us in the comments below!