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Whoa—Dior is Launching Sqeezable Mascara

Whoa—Dior is Launching Sqeezable Mascara


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Earlier this week, we brought you news of an upcoming mascara launch courtesy of COVERGIRL that we suspect is going to be major player in the mascara world. Well, looks like the beauty world isn't done serving up mascara news: Dior is launching a revolutionary squeezable mascara tube that's here to keep your peepers fresh all day. Read on for more on this insane launch.

 Dior Diorshow Pump'N'Volume Mascara

At first glance, you'll assume Dior's Diorshow Pump'N'Volume Mascara is just another version of the cult fave, Diorshow. But you'd be so wrong, Influensters! What gives this mascara the falsie-like effect that it's gaining attention for in the beauty world is its unique application technique. To use, pump the soft tube to fully coat the brush. This way you'll get a fresh creamy coat of mascara on the wand every time. Brilliant.

And the results—can we just say, wow?! We spotted this new mascara on Peter Phillips' (Dior Makeup's creative director) Instagram, and we can't stop staring. The look is high-drama, full-coverage, and not-at-all clumpy. See what we mean below.



Right now this new mascara is only available to VIB Rouge members at Sephora for $29.50. But stay tuned, Influensters. Soon we'll all be able to get our hands on this magic wand!

Are you planning on picking up this product? Let us know what you think this new launch!

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