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Dark and Lovely Taps Justine Skye as a New Haircolor Ambassador
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Dark and Lovely Taps Justine Skye as a New Haircolor Ambassador

Wait, we want purple hair now. 

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Dark and Lovely just tapped R&B singer Justine Skye as their newest muse for the haircare color shade, Passion Plum! And, they couldn't have picked a more fitting person, considering the talented (and incredibly young!) singer is basically a purple unicorn who rocks the coolest violet hair. We'll take whatever she's using, please. 

Here's what you can expect from the new partnership, plus the new product you can get your hands on, too!

dark and lovely

Go Intense! is a powerfully-pigmented permanent, non-drip haircolor developed for African American women of all hair textures. This ultra-nourishing cream color can work with natural undertones of dark hair to deliver intense shine with nourishing care. 

"I am so excited to be working with Dark and Lovely as their Haircolor Ambassador and I'm honored to have been the muse behind their new Go Intense! Passion Plum shade," says 21-year-old Justine Skye in a press release. "My haircolor is super important to my look because it defines who I am. It's a characteristic of mine that makes me feel comfortable and different from the rest. I'm a purple girl!"

The Go Intense! line is available in seven captivating hues, including its newest shade Passion Plum. On top of its truly pigmented color, this color booster is also formulated with Olive Oil to provide bold and brilliant shine with a soft feel.  

Have any of you ever tried a product from Dark and Lovely? Comment your fave below!

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