Cult Beauty Brand iNNBeauty Now Available in Sephora

Bold, bright, and beautiful

Did you know 91% of plastic ends up in landfills, incinerated, or flushed into waterways? And from single-use packaging to banned-in-2015 microbeads, the beauty industry is a big contributor to the problem. This is one of the reasons cult beauty brand iNNBEAUTY Project is making sustainability one of its core tenets. For every iNNBEAUTY product sold, a portion of the sale is donated to removing, recycling, and repurposing plastic waste from landfills, waterways, and marine environments. They partner with CarPe India to process low-value plastic and rePurpose Global to reduce the future use of virgin plastics in their products and build a more circular business and delivery model for their company. 

Sephora Beauty Insiders will be excited to know they can find this vegan, cruelty-free, women-owned brand in stores and online. See what our Influenster members are saying about the line below. 

Member Photos & Videos (4)
Highlighted Review
Lydia L.
ByLydia L.said...
This is my favorite lip oil, it doesn’t wear off easily and is not too thin of a formula, it goes on semi thick but is not greasy or sticky. It looks exactly like how it is on the models. I have the berry flavor and it literally smells like fruit roll ups, it’s a little sweet because of added stevia. My lips feel plumped after using it but not in an artificial burning way. I also love the wide applicator. Definitely worth the $15 for me! Eager to try more colors.
This is my favorite lip oil, it doesn’t wear off easily and is not too thin of a formula, it goes on semi thick but is not greasy or sticky. It looks exactly like how it is on the models. I have the berry flavor and it literally smells like fruit roll ups, it’s a little sweet because of added stevia. My lips feel plumped after using it but not in an artificial burning way. I also love the wide applicator. Definitely worth the $15 for me! Eager to try more colors.
Member Photos & Videos (4)
Highlighted Review
Kaytie B.
ByKaytie B.said...
I am absolutely in love with this product since the first time I ever used it. I love how the packaging is colorful and playful. Also the way they describe the product on the packaging makes is super easy to know the ingredients, benefits, directions etc. I love that this is an indie k beauty brand that is cruelty-free and vegan. The bottle that this slushy serum moisturizer comes in is cute and has a pump so it makes it very easy to dispense product. The cap that goes on the bottle stays on very nicely so it won’t accidentally leak in your purse or bag. Also they use sustainable packaging which is a huge plus!! I love the ingredients in this product. There is Bakuchiol, hyaluronic acid, and yuzu. I am excited that they use Bakuchiol because it is such a good ingredient bc it is a retinol alternative that helps refine pores, smooth fine lines and wrinkles and calms irritation from acne breakouts. I def rather use products with Bakuchiol over a full on retinol because sometimes retinols can be way too strong and actually be too harsh for your skin. Hylauronic acid is one of my fave ingredients in skincare bc it helps hydrate and plump the skin. This helps with my dry skin so so much. And then yuzu helps brighten as well as having antioxidant properties to it. There is a special ingredient called Even Out Complex which helps with hyperpigmentation, redness, dullness, and dark spots. There are no synthetic fragrances, artificial dyes, no glutens and so much more. My first impressions of this product is that I love the unique consistency. It def is a moisturizer but is The consistency is between a serum and moisturizer. I use this as a serum because it is perfect for my dry skin under a more heavy duty cream. This slushy absorbs instantly into the skin without any harsh rubbing and feels so refreshing and so hydrating. It feels like a drink of water to the skin. It never leaves me skin greasy or slimy and does very well under makeup. I have been using this for a month now and I will highly recommend this to anyone bc it truly helps with hydrating and brightening the skin without clogging pores. It works so well as a serum for those with dry skin and as a lightweight moisturizer for those with oily/acne prone skin. This is also great for any skin type including those with sensitive skin because it does have a slight scent but nothing too strong or overpowering. I highly recommend and you Definitely should give this a try.
I am absolutely in love with this product since the first time I ever used it. I love how the packaging is colorful and playful. Also the way they describe the product on the packaging makes is super easy to know the ingredients, benefits, directions etc. I love that this is an indie k beauty brand that is cruelty-free and vegan. The bottle that this slushy serum moisturizer comes in is cute and has a pump so it makes it very easy to dispense product. The cap that goes on the bottle stays on very nicely so it won’t accidentally leak in your purse or bag. Also they use sustainable packaging which is a huge plus!! I love the ingredients in this product. There is Bakuchiol, hyaluronic acid, and yuzu. I am excited that they use Bakuchiol because it is such a good ingredient bc it is a retinol alternative that helps refine pores, smooth fine lines and wrinkles and calms irritation from acne breakouts. I def rather use products with Bakuchiol over a full on retinol because sometimes retinols can be way too strong and actually be too harsh for your skin. Hylauronic acid is one of my fave ingredients in skincare bc it helps hydrate and plump the skin. This helps with my dry skin so so much. And then yuzu helps brighten as well as having antioxidant properties to it. There is a special ingredient called Even Out Complex which helps with hyperpigmentation, redness, dullness, and dark spots. There are no synthetic fragrances, artificial dyes, no glutens and so much more. My first impressions of this product is that I love the unique consistency. It def is a moisturizer but is The consistency is between a serum and moisturizer. I use this as a serum because it is perfect for my dry skin under a more heavy duty cream. This slushy absorbs instantly into the skin without any harsh rubbing and feels so refreshing and so hydrating. It feels like a drink of water to the skin. It never leaves me skin greasy or slimy and does very well under makeup. I have been using this for a month now and I will highly recommend this to anyone bc it truly helps with hydrating and brightening the skin without clogging pores. It works so well as a serum for those with dry skin and as a lightweight moisturizer for those with oily/acne prone skin. This is also great for any skin type including those with sensitive skin because it does have a slight scent but nothing too strong or overpowering. I highly recommend and you Definitely should give this a try.
Member Photos & Videos (4)
Highlighted Review
Kirsten C.
ByKirsten C.said...
Everyone’s skin is different, and everyone’s acne is different, so I get that this product might work for some people and not others. For me specifically, my skin has been fairly clear for the past couple decades, but as I’ve gotten older, my skin has gotten very finicky, and I’ve been getting random small, painful cystic pimples here and there. I’ve tried many different products, and this one has been pretty successful in reducing my pimple size. They’re not completely gone overnight, but they’re significantly reduced and pretty much gone in 2-3 days, which is better than nothing. Also, it dries the pimple without leaving the skin around the pimple flaky like some salicylic acids treatments do. Yes, the tube is small, but this is a spot treatment, and not meant to be slathered all over your face like a moisturizer. Plus, a little goes a long way, so I feel like this tube will last me a very long time. I definitely recommend it over Inkey List’s Succinic Acid Acne Treatment and Clinique’s Acne Solutions Clinical Clearing Gel.
Everyone’s skin is different, and everyone’s acne is different, so I get that this product might work for some people and not others. For me specifically, my skin has been fairly clear for the past couple decades, but as I’ve gotten older, my skin has gotten very finicky, and I’ve been getting random small, painful cystic pimples here and there. I’ve tried many different products, and this one has been pretty successful in reducing my pimple size. They’re not completely gone overnight, but they’re significantly reduced and pretty much gone in 2-3 days, which is better than nothing. Also, it dries the pimple without leaving the skin around the pimple flaky like some salicylic acids treatments do. Yes, the tube is small, but this is a spot treatment, and not meant to be slathered all over your face like a moisturizer. Plus, a little goes a long way, so I feel like this tube will last me a very long time. I definitely recommend it over Inkey List’s Succinic Acid Acne Treatment and Clinique’s Acne Solutions Clinical Clearing Gel.
Member Photos & Videos (4)
Highlighted Review
kenya S.
Bykenya S.said...
i am obsessed with this cleanser! this was gifted to me by the supergreat app and i fell in love. one of the best cleansers i've ever tried! this makes my face feel super clean and soft. i love that its foam and that the foam is super light. the foam is super soft and gentle on the skin, it feels as if you're not even rubbing anything on your face. i love to massage this on my face in circular motions until the foam completely disappears and sinks into my skin. i have very oily skin and i love that this take all that oil away and leaves my skin feeling super mattify, clean and soft. the pump and the packaging of this is amazing. this has become one of my top favorite products.
i am obsessed with this cleanser! this was gifted to me by the supergreat app and i fell in love. one of the best cleansers i've ever tried! this makes my face feel super clean and soft. i love that its foam and that the foam is super light. the foam is super soft and gentle on the skin, it feels as if you're not even rubbing anything on your face. i love to massage this on my face in circular motions until the foam completely disappears and sinks into my skin. i have very oily skin and i love that this take all that oil away and leaves my skin feeling super mattify, clean and soft. the pump and the packaging of this is amazing. this has become one of my top favorite products.
Member Photos & Videos (4)
Highlighted Review
Ken S.
ByKen S.said...
WOW! This toner is PACKED with incredible ingredients! With 6 acids - phytic acid, malic acid, gluconolactone, lactic acid, salicylic acid, and citric acid - along with natural AHAs sugarcane & sugar maple extract, Niacinamide, bilberry extract, and the brand’s Even Out Complex... What more could you want in a toner?! AHAs, BHAs, PHAs, Enzymes... so I was expecting this to burn and irritate the crap out of my skin & the opposite occured! No sting, no burn, no redness or reaction AT ALL! I was amazed! I even let it sit for a while before I moved to my next step and I never felt dried out! I am truly truly amazed and will continue to use this product for a loooong time
WOW! This toner is PACKED with incredible ingredients! With 6 acids - phytic acid, malic acid, gluconolactone, lactic acid, salicylic acid, and citric acid - along with natural AHAs sugarcane & sugar maple extract, Niacinamide, bilberry extract, and the brand’s Even Out Complex... What more could you want in a toner?! AHAs, BHAs, PHAs, Enzymes... so I was expecting this to burn and irritate the crap out of my skin & the opposite occured! No sting, no burn, no redness or reaction AT ALL! I was amazed! I even let it sit for a while before I moved to my next step and I never felt dried out! I am truly truly amazed and will continue to use this product for a loooong time
Member Photos & Videos (3)
Highlighted Review
Arianna P.
ByArianna P.said...
As with the other lip glaze, this is amazing. The applicator is to die for, sometimes I find myself putting this on just because the applicator is so soft but somehow it also exfoliate my lips as I’m putting it on so my lips are extra soft. This is not the kind of product that you want to wear to bed this is the kind of product you want to wear out and about. But honestly I find myself putting it on even if I’m just lounging around the house because it’s so nice and plumping without being sticky even though it looks like it would be a sticky nightmare. It’s not! It’s amazing. Five out of five stars, love this so much.
As with the other lip glaze, this is amazing. The applicator is to die for, sometimes I find myself putting this on just because the applicator is so soft but somehow it also exfoliate my lips as I’m putting it on so my lips are extra soft. This is not the kind of product that you want to wear to bed this is the kind of product you want to wear out and about. But honestly I find myself putting it on even if I’m just lounging around the house because it’s so nice and plumping without being sticky even though it looks like it would be a sticky nightmare. It’s not! It’s amazing. Five out of five stars, love this so much.
Member Photos & Videos (4)
Highlighted Review
Alessandra P.
ByAlessandra P.said...
These lip oils by the INNBeauty Project remind me so much of the glosses that were popular during the early-to-mid- ‘00s. I felt like I was in middle school again while wearing them. I’ve used them more as a lip treatment than as a makeup item because they hydrate my lips and because they’re fun to wear, I remember to reapply them. Glaze #2 has a raspberry flavor, and from three I purchased, it is my second favorite (the glazed donut one is so pretty and tastes great). The thing I like most about this product is the brand’s mission for sustainability. With each product sold, they remove plastic from the environment to be recycled. This is a fun product that I think would have been my go-to when I was younger. Now that I’m in my late-20s, it’s more of a nostalgic throwback with the added bonus of moisturizing my lips! the shade looks. The thing I like most about this product is the brand’s mission for sustainability. With each product sold, they remove plastic from the environment to be recycled. This is a fun product that I think would have been my go-to when I was younger. Now that I’m in my late-20s, it’s more of a nostalgic throwback with the added bonus of moisturizing my lips!
These lip oils by the INNBeauty Project remind me so much of the glosses that were popular during the early-to-mid- ‘00s. I felt like I was in middle school again while wearing them. I’ve used them more as a lip treatment than as a makeup item because they hydrate my lips and because they’re fun to wear, I remember to reapply them. Glaze #2 has a raspberry flavor, and from three I purchased, it is my second favorite (the glazed donut one is so pretty and tastes great). The thing I like most about this product is the brand’s mission for sustainability. With each product sold, they remove plastic from the environment to be recycled. This is a fun product that I think would have been my go-to when I was younger. Now that I’m in my late-20s, it’s more of a nostalgic throwback with the added bonus of moisturizing my lips! the shade looks. The thing I like most about this product is the brand’s mission for sustainability. With each product sold, they remove plastic from the environment to be recycled. This is a fun product that I think would have been my go-to when I was younger. Now that I’m in my late-20s, it’s more of a nostalgic throwback with the added bonus of moisturizing my lips!