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COVERGIRL's First-Ever NYC Store Makes it Worth Going to Times Square
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COVERGIRL's First-Ever NYC Store Makes it Worth Going to Times Square

Trust me. 

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Ask any New Yorker about Times Square, and they’ll tell you to avoid it at all costs. It’s overcrowded and overwhelming, but it has its treasures. Although I'm not the biggest fan of this area, I unabashedly found myself on the corner of 7th Ave. and West 48th Street last week. After hearing about COVERGIRL's new flagship store, I knew I couldn't bypass Times Square any longer. Here’s what happened next. 

I climbed out of the subway stairs and was immediately drawn to a massive glowing store in the heart of Manhattan. Looking like the light at the end of the tunnel, the COVERGIRL store was a haven for not just beauty lovers, but for everyone. When I stepped through the door, I was instantly greeted by the brand’s AI hologram “Olivia.” She’s here if you have any questions while shopping and gives excellent beauty advice, like which eyeshadow palette to get for the holidays. For tourists, she’ll even point you in the direction of the subway. 

Let me take a selfie.

After I chatted with my new robot friend, I started walking through the store. It was bright, clean, and spacious—a stark contrast to the outside congestion. Right away, I fell in love with the minimalist black and white color scheme intermixed with pops of vibrant color. Plus, it's packed with the most adorable COVERGIRL merch like bright pink water bottles and knit beanies. When I wasn't affixed on merch, I was busy taking pictures. The interior was an Instagrammer’s paradise. I seriously couldn’t stop posting IG stories—everything was so cute! From sequin backdrops to pink video booths, this store is made for boomerangs! P.S. If you’re going to post on your feed, I highly recommend posing on the staircase. 

 

 

Swatch it out...

This is the cruelty-free beauty brand’s first-ever permanent retail store, and it has every single product from the brand. From mascara to foundation, you’ll find it all—and in every shade range available. I’m super picky about makeup, and can’t buy anything without trying it on first. Luckily, I was encouraged to try on different colors and most importantly, swatch it out. As a lipstick fiend, I naturally couldn't resist the vast selection of colors to test out.

 

 

Makeover time...

Since I was swatching out all this makeup, I figured I might as well put it on. Instead of doing it myself, I moved upstairs to the store’s makeup artists, known as COVERGIRL BFFs, for a free 15-minute sesh. I was especially excited to test out the TRUBLEND MATTE MADE Foundation. Available in an impressive 40 shades, I knew I needed to try on a few different pales to find my perfect match. My makeup artist helped me find the right foundation, and she even gave me some helpful application tips. Did you know the shade that disappears into your skin the quickest is your match? Thanks for telling me that Kelly! 

 

 

Feeling gorgeous, I skipped over to the Augmented Reality Glam Station to virtually try on lipstick and eyeshadow. Could I rock a deep plum lip and rainbow eyeshadow? This was my chance to find out. OK, maybe the unicorn eyes were a little too much for an everyday look, but I'd totally get the TruNaked palette in #835 Dazed for summer festival season! The coolest part about this virtual makeover was that you get the picture emailed to your phone with a list of the products you tried on underneath. 

 

 

COVERGIRL's next top model is...

Finally, I skipped over to the video booth, where I could pretend to be a model (notice me, Tyra!). This was my favorite part of the store because it was so fun, and I loved that you could send the video straight to your phone to post on Insta. I probably spent a half an hour in there just trying to strike the perfect combination of poses. Check it out...

 

 

Will you be in NYC soon? The COVERGIRL store is a must-see. Head there before your Broadway show and stop by Junior’s Cheesecake after. Trust me; your Instagram is going to light up after you post your #COVERGIRLNYC pics. 

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