COVERGIRL just dropped major news this morning by sharing with the world its first ever CoverBOY–James Charles! If you aren’t familiar with the 17-year-old Instagram sensation and talented makeup artist, here’s a quick rundown.
Only one year ago, Charles launched an Instagram account to showcase the many facets of his personality via eccentric makeup looks. Using creative takes on bold lipstick, costume makeup inspiration, and a totally awesome personality, Charles has reached 440,000 followers!
"All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," a spokesperson for the brand said in a statement. "James Charles is no exception." —The brand shared in a press release.
Although Charles’ collaboration with the brand starts today, we’ll have to patiently wait until later this month to see him debut the brand’s new mascara, CoverGirl So Lashy! by blastPRO Mascara, which is designed to work on all lash types.
What do you think about this brand new collab? Tell us in the comments below!