Ever since Fenty beauty blasted onto the scene with 40 shade-inclusive foundations, the beauty world has responded with more complexion products in more inclusive shade offerings than we've seen before. And this is just the start! The latest brand to give us the gift of options is Cover Fx with its newest foundation addition. Although Cover Fx is already known as the complexion authority and foundation is nothing new for the brand (this is their fourth!), this newest launch is their first liquid matte foundation. And it comes in 40 shades and three undertones.
The new Power Play Foundation ($44) is a full-coverage foundation option that comes in a weightless liquid formula. Because it boasts a rich matte finish, this formula is great for those with normal to oily skin who need just a bit of shine control. The light liquid also touts an impressive all-day wear that's sweatproof, waterproof, and transfer-proof.
But as idyllic as the formula may be, it's the shade selection that's really noteworthy with this launch. The 40 shades are broken up into three under tones: pink, neutral, and golden, spanning from fair to dark. The 10 shades in the pink undertone category are a good fit for those with a peach or rosy tone that have a touch of coolness. Have more of a mix of pink and golden under tones? You'd likely favor one of the 16 shades in the neutral category. And lastly, if your skin is a bit on the bronzed or olive side, you've got 14 options in the golden-toned category. See all of the shades below!
As of now, Power Play is only available online at Coverfx.com. But keep your eyes glued on those Sephora shelves, Influensters. The new foundation is set to hit both Sephora and Sephora.com come March 2018.
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