Your Favorite Drugstore Brands Just Landed at a Very Special Concept Shop

In NYC? This is a must stop!

Caitlin M.
ByCaitlin M.
Staff

Calling all NYC, Influensters! Starting today through October 8 you can check out some of your favorite drugstore brands in an entirely new and innovative setting. The brands of Coty (that's the parent company to drugstore faves COVERGIRL, Sally Hansen, Rimmel, and Clairol) teamed up with New York's concept store STORY for a very special "Beauty STORY."

Courtesy COTY/STORY

For those unfamiliar with STORY, it's a totally unique boutique in New York that has ever-changing products and installations. The new beauty installation (STORY's 35th to be exact!) is designed to explore how beauty plays a part in self expression. The unique shop will feature interactive installments of your Coty drugstore beauty faves side-by-side with indie and prestige brands like Vintner's Daughter, Byredo, Aquis and more. The boutique is even decked out in beauty-inspired art installations by Instagram artist Adam Hillman to help give it a complete transformation. See an entire wall of COVERGIRL products created by Hillman below!

Courtesy STORY/COTY

With highly interactive elements like a Sally Hansen DIY Manicure station, a COVERGIRL and Array Portrait Studio, a Coty and YouCam AR Makeup Mirror to help you virtually try on a new lip color, just to name a few, the concept shop is a must-see for beauty (and social media) lovers. In fact, as visitors interact and engage with the brands via social media, they earn free makeup products. Free Rimmel lipstick? We'll take it!

Courtesy STORY/COTY

But that's not all that Beauty STORY is bringing to the table. The boutique will also be hosting some special events including a Clairol Braid Bar, Sally Hansen manicures, and more all throughout New York Fashion Week. Get the full run down of events here.

You can visit STORY at 144 Tenth Avenue on the southeast corner at 19th Street in New York City.

About the Author
Caitlin M.
Caitlin M.
Staff
Runner. Music lover. All things nachos. Follow me on Instagram: @caitlinsmiller