ColourPop is Launching a Massive Foundation Collection
42 shades to be exact.
ColourPop is coming in hot with a brand new launch that's sure to turn heads. Just last week, the brand announced they were dropping their first-ever foundation. Riding the wave of the brand's now cult classic No Filter Concealer comes the brand new No Filter Foundation ($12 at colourpop.com) complete with 42 shade options.
In addition to an expansive shade range, the new foundation is also filtered into six shade categories: fair, light, medium, dark, medium dark, and deep dark. Take a peek at all of the shade options below.
But it's not just a huge shade selection that has ColourPop fanatics marking their cals for the drop—it's June 14, btw!—but it's also the formula. The oil-free liquid foundation boasts a lightweight wear but a medium-to-full coverage look. With a natural-matte finish and a long-wear time, this vegan and cruelty-free option is about to be a serious contender in the foundation market.
With the foundation launch also comes the sheer, silky, pore-refining No Filter Sheer Matte Powder ($9 at colourpop.com) in six shades, three shades of the No Filter Loose Setting Powder ($9 at colourpop.com), and two Foundation Brushes ($9 and $8 at colourpop.com).
But hold your horses. The new foundation isn't set to launch until June 14, so keep those iCals updated. In the mean time, see what Influensters are saying about the product that launched it all, the No Filter Concealer.
"This is such a great concealer especially for the price point. I love the consistency, it is very creamy and glides on so easily on the skin. It doesn't crease on me, covers my dark circles and they had so many great shades! I can't get over that this is only $6! Would definitely recommend that everybody try this out."
"I love this concealer. It has great coverage and doesn’t crease under the eyes. I sometimes don’t even set it with powder and it still lasts all day. It dries quickly and once it sets it doesn’t move. It’s also great as an eyeshadow primer."
"Can I just say that I am infinitely grateful that CP expanded their shade range??? Fair #02 and #04 are staples for me as a pale princess. I use #04 on the daily, and #02 to highlight a bit for more full glam looks. I've actually had to force myself to use other concealers since I got this one. It's a wonderful, hydrating texture. Incredibly smooth. I'd say the coverage is a good high medium which is exactly what I'm looking for. Highly recommend!"
Will you be shopping the new No Filter Foundation? Share below! And leave a review of your favorite ColourPop product on Influenster.com!