If you ask any number of our beauty-loving Influensters what their secret weapon beauty product is, we have a feeling many will respond saying mascara is their desert island beauty product. (Hey, there's no wonder mascara was the fourth most searched term on Influenster in 2018!) So when we got word that one of our Influenster community's top favorite indie beauty brands was launching its first-ever mascara (an obvious makeup lover's staple), we knew we couldn't keep the news in any longer.
This past week, ColourPop dropped a brand new mascara—a total first in the category for the brand. You may recall ColourPop already claims the heart of makeup lovers with the likes of the Influenster Award-Winning Super Shock Eye Shadow and No Filter Concealer, but now they're coming for your lashes too with the BFF Mascara!
The new mascara boasts both lengthening and volumizing properties that arm you with a clump-free lash look. Plus, the twisted nylon fiber brush makes it even easier to comb through for an even, buildable coverage. And it doesn't stop there. In addition to the traditional black, there will also be six more colorful options: Left On Red, Purple Prose, Blue Ya Mind, Kiss N' Teal, Golden Boy, and Pink Inc.
And because it's ColourPop, the new mascara boasts another exciting feature: It's price point. Coming in at only $8, this is a budget-friendly new launch of 2019 that we're pretty sure our Influenster community will eagerly embrace.