Brand Spotlight: Ciaté London
Ever wonder how some of your favorite brands got their start? The inspiration behind your nail polish's texture? Yes, in fact, the very color on your tips does have a back story. And probably a cool one at that! Believe it or not, when it comes to beauty, pretty much every detail has a purpose.
This week we're spotlighting Ciaté London—one of the most innovative beauty brands on the market right now. And since we've just embarked on a new VirtualVox adventure with them (BTW, are you in?!) we thought it'd be a perfect time to showcase the brand's interesting and inspiring back story.
What it stands for: CIATE is an acronym for Colour, Innovation, Artistry, Trend and Extraordinary.
Their story: The brand's founder Charlotte Knight transformed her career path from nail technician to global beauty brand owner by following her passion for color. Early in her career, she helped backstage at Fashion Week and would blend her own colours together to create unique textures, which is still one of the key elements to the brand today.
Claim to fame: Their incredibly innovative nail polish textures, like duo chrome and holographic formulas to name a couple. Plus, they regularly partner with bloggers and celebrities–Olivia Palermo is their creative director!
Fun fact: They launched the world's first liquid mirror chrome nail polish, which took three years to make. No gel and no powder involved!
#Repost @ciatelondon with @repostapp ・・・ Introducing...THE WORLD'S FIRST LIQUID MIRROR CHROME NAIL POLISH! One step to beautiful TRUE CHROME reflective nails. No gel, no powder. A @ciatelondon exclusive launch, 3 years in the making and coming very soon...who's excited? #dreamteam #ciate #mirrormirror
"I am in love with this lippie. It is easy to apply, no streaks, and dry quickly. It is a true matte. The staying power on this lippy is beyond amazing. I can eat, drink, wipe my mouth and lick my lips and this stuff stays. It's not too drying, especially for a matte lip product. It's lightweight and feels good on the lips. Not irritating or bothersome at all. I will purchase it again and in additional colors."-Sydnee B.
"First off, these things are so adorable--I can't get over the rose gold with the swirly pattern and the bow! Second-new favorite blush! It's super luminous but still has really good color payoff. The formula is really smooth too, so it doesn't sink into my pores and make them look bigger, which I find is the case with some shimmery/luminous blushes. LOVE!"- Madyson B.
"This product is perfect for giving a little touch of light to the cheekbones and high points, while giving you the "wet" look that is trending right now. This is great for a no-makeup makeup look, and I found that it looked good whether I was wearing makeup or not. Just make sure you apply it over top of your powder, any powder on top of it will stick right to it."- Katt S.
Have you tried any of Ciaté London's products before? Tell us in the comments!