Brand Spotlight: Briogeo
We're all armed with childhood experiences that turn transformative–those moments that spur us on and set us on a clear path to figuring out what we love to do. Briogeo founder, Nancy Twine's defining moment came at the age of five when she was assisting her grandmother—the resident beauty guru in her neighborhood—in creating natural beauty products for her neighbors. Later in life, Twine would bring Briogeo—her natural haircare line—to life with her grandmother's recipes forming the backbone of the company. We've partnered with Briogeo to bring you the story of how Twine is redefining what it means to have healthy hair without using harmful chemicals or compromising on performance.
About the company: Founded in New York City by Nancy Twine, Briogeo products are still made in the U.S.A.! The company is dedicated to creating natural yet highly effective products. Each formula is 93-100 percent natural, never tested on animals, and uses the power of plants to nourish hair. Even the company's name speaks to its mission, according to the company website, "The word 'Brio” is an Italian word that means 'full of life, vivid, and unique'. The word 'Brio” speaks to our vibrant and colorful packaging that was inspired by our diverse and energetic hometown, New York City. The word 'Geo' is a Latin word that means 'of Earth or nature'. It speaks to what’s on the inside of the bottle—naturally-based, safe, and effective formulas made from the Earth’s own ingredients."
What sets them apart: Briogeo is leading what they've dubbed the "6-free" movement. That means if a chemical is hotly contested, controversial, or in anyway linked to endocrine disruption, cancer, or hormonal imbalance, you won't find it in their products. Among the ingredients Briogeo says no to: sulfates, Phthalates, silicones, parabens, DEA, artificial dyes, and a host of others (see the list).
Briogeo products are also safe and effective for a variety of hair types including thin/fine, wavy, curly, kinky curly, damaged, dry, chemically and/or color treated hair.
Roscarco - Curly girls and those with dry hair will love this line. It brings dry/damaged hair back to life with nourishing oils that condition and add shine.
Blossom & Bloom - This line is all about boosting body. Ladies with fine hair will get a lift while treating their locks to a healthy boost.
Curl Charisma - Curly girls will love the Curl Charisma line which moisturizes and defines curls without adding weight.
Which Briogeo line do you want to try? Let us know in the comment section!