The team behind Instagram's favorite glamor pup, Boobie Billie, is dipping their paws into retail. The "gorgina" Italian greyhound and Chihuahua mix hit our photo feeds in December 2019 and has already gained a fervent following. From tiny shoes to mini purses, this canine fashionista brings it in every stylized shoot. Now, fans (or "bbs") can tap into some of that "extra" goodness by purchasing bold handbags and matching scarves. We sat down with Billie (nickname: "Boobie") to learn a bit more about the new line.
Billie (or should I call you Boobie?), what inspired you to start posting fashionista images on Instagram in December 2019?
I've always loved fashion. Especially as a way to find yourself. It's like, if you can wear something loud and colorful and feel amazing, nothing can stop you. So when I first started posting, it was all about that. Putting myself and my taste out there. And then after a while, bbs started to find me and it really felt like I had found my place.
As a four-footed, six-pound model, how do you keep your wardrobe fresh and camera-ready?
I defs have to be a little crafty with it. As you can imagine, there isn't that much selection for a bb like me. But I make it work.
You just launched your own fashion line. What prompted you to move into retail?
Starting my own brand has always been a dream of mine. So when my account started to take off, it felt like the right time. I really just wanted to take the gorgina energy of my account, and channel it into a brand. All the fun, sass, colors and weirdness that people know me for, but in a luxurious line of matching mini-bags and scarves.
Why start with scarves and handbags?
They're like a huge part of my signature look! I'm small, so for me mini-bags are an absolute must. I'm like never without one. So that's what I wanted to start with. And as for scarves, they're such a fun way to add a little drama to any look. I wear them all the time, so it was only natural. It's the Boobie Starter Pack bbs!
What have been some of the challenges around launching a luxury fashion brand?
I have a very strong vision when it comes to what I want. But for me, it was putting that into physical terms. I'd be like, I want the bag to be sturdy and independant with a circular handle. I want the scarves to be silky and shiny and dreamy, like highlighter. But I really had to work closely with my team to turn those abstract ideas into things!
What is your advice for other aspiring entrepreneurs?
Honestly, just believe in yourself bbs! I know that's so silly to say but it's true. There are so many moments where I was like, oh God, what am I doing?! But deep down, I knew that if I put in the work and stayed with it, good things would come. Oh and be patient! It's soooo easy to look at singular moments and wonder if something is working or if it ever will. But trust that in time, it will all manifest bbs!
What do you eat to keep your fur so vibrant and your energy up for photo shoots?
I'm a big fan of sweet potato treats. But I can't lie, I'm a pretty naturally shiny girl.
What's next for you and Boobie World?
Honestly, I want to keep making products that make bbs feel like the gorgina angels they are. There's lots more coming up, I promise!
Handmade in Toronto, Canada, the Boobie Bag is vegan leather (90% PVC, 5% Polly and 5% Cotton) and measures 10" tall, 7 1/4" across, and 3 1/2" wide (26cm, 18.5cm, 8cm). The bag comes in four designs, Pickled Zebra, Butter, Cow Cow, and Boobie's Tooth.
The 100% silk scarves, or "Boobushkas," are screenprinted in China and measure 25 1/2" by 25 1/4" (65cm by 65 cm). They come in patterns that match the handbags, including: Boobie's Tooth, Pickled Zebra, Cow Cow, and Butter.
Will you be shopping the new Boobie line? Let us know what you think in the comments below!