I prefer getting this as opposed to any sized vanilla iced latte at Starbucks because 1) it's cheaper 2) there is no ice in it, it's just chilled, so you get more liquid as opposed to the half cup of ice that is poured into your iced latte when you ask for it made and 3) it's a lot sweeter and smoothr than when Starbucks actually makes the coffee. The third reason could be a downside to some people, but I don't like a very strong coffee taste and this tastes like coffee without being too strong and still having that vanilla flavor. I also would rather drink more iced coffee than ice, which is why I stopped buying the iced lattes because it was always just a bunch of ice and very little latte, which is not what I want when I'm paying over $4 for a drink. This lasts me a lot longer and is, like I said, cheaper. Much more convenient for a college student like me.