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Beauty Brands for the Millennial Beauty Lover
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Beauty Brands for the Millennial Beauty Lover

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They call us the selfie generation, the online dating generation, the Facebook check-in generation. Oh, and also the Can I get that delivered? generation. Let’s be honest, millennials get a reputation for being, well, creative when it comes to how we go about our day-to-day lives. In a world of hashtags and Instagrammable moments, beauty brands across the globe are embracing this new culture we’ve created. Ahead, you’ll find five beauty brands every millennial beauty lover should add to her beauty radar. 

IGK Hair

IGK Hair

Beach Club Texture Spray | Rich Kid Coconut Oil Gel | Down & Out Dirty Spray

It might be the most millennial (and Instagrammable) haircare line we've seen yet. With salons in Miami, LA, and New York, IGK is a true millennial's dream: Every hair product corresponds to a city and has a designated scent to correlate to the city. Products with the Miami label smell like you just came back from the beach. New York has a chic, musty scent. And Los Angeles has a powdery, almost red carpet-like scent. As if that wasn’t unique enough, every product has a name that, let's be real, totally fits the stereotype. Some to choose from: Rich Kid Coconut Oil Gel, Beach Club Texture Spray, and Jet Lag Invisible Dry Shampoo.

Luckily, it doesn’t matter what city you call home–you can get any of these products online.

Milk Makeup

Milk Makeup

MILK MAKEUP Cooling Water | Milk Makeup Sunshine Oil

The Milk Makeup line is one of the trendiest and artful beauty brands on the market right now. And for good reason! It's created by the same people behind cultural hot spot Milk Studios in downtown NYC. The brand caters to any type of on-the-go beauty lover, whether you’re into something bold or bare. The packaging is almost futuristic and totally convenient when you’re pressed for time–hello, stick foundation! Not to mention, the brand is all about pushing the boundaries with innovative products and gender-bending advertising. You can shop Milk at Sephora.

Glossier

Glossier

Glossier Milky Jelly Cleanser | Glossier Priming Moisturizer

Maybe it’s the effortlessly chic packaging, or maybe it’s the top-notch products, but we’re total suckers for anything Glossier puts out. Putting healthy skincare first, all of Glossier’s products provide major hydration for that extra dewy skin look dominating your Instagram. And, what makes this brand so uniquely millennial? Although we're suckers for the minimalist packaging and the stickers that come with every order, the true winner here is definitely the fun product names. Spoiler: the Balm Dotcom skin salve is actually the bomb dot com. You can shop Glossier online.

Kosås Cosmetics

Kosas Cosmetics

Kosas Weightless Lip Color

Kosås cosmetics has an effortless and trendy aesthetic to it that every millennial woman strives for. Combining art and science, each lip color is handmade in LA, which is essentially how it earned its place on our list. Millennials have a knack for innovation and creativity, all while looking fabulous, of course! From the minimal and modern packaging to the velvety-soft application, Kosås Cosmetics lipsticks are truly flattering for all skin tones. You can shop Kosås online.

Estee Edit

Estee Edit

The Estée Edit by Estee Lauder Flash IlluminatorThe Estée Edit by Estée Lauder Pore Vanishing Stick 

You can’t get much more millennial than tapping Kendall Jenner as your cover girl. The Estée Edit, an 82-piece makeup and skincare collection, attracts a much younger audience with its splattered blue packaging and edgy makeup products. We love the way a classic cosmetic line can take a totally new approach to cater to a different audience–what a millennial move! 

Which brand have you tried? We'd love to know! Tell us in the comments below. 

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