I started using Purex baby soft detergent for my daughter when she was born because she had such sensitive skin and she never had any reactions to this laundry detergent. As she got older she developed eczema, I still use this product to this day because even when she has eczema flare ups it does not bother or irritate her skin! I love this product so much, and the smell is so nice! My daughter is 4 now and about 2 years ago I switched from using the blue bottle of Purex on mine, my sons and my husbands laundry to just using Purex baby! I use it on all our clothes and bedding and towels!