One of K-beauty's top brands just got so much easier to shop! Innisfree just launched its first US store in NYC and its first US website to make your K-beauty exploration a total breeze. The brand is already a top seller in the K-beauty sphere and a popular choice among skincare savvy Influensters. But now that it has officially jumped to the US, it's time to become a little more familiar with the brand—we have a feeling you're going to star seeing it everywhere.
The brand boasts natural ingredients (about 80 percent naturally-derived on average) responsibly sourced from Korea’s Jeju Island. Because of the island's unique environment, ingredients in many of the brand's products include hydrating green tea, impurity-absorbing volcanic clusters, and plumping lava seawater, just to name a few.
Ready to shop Innisfree? See some of the brand's best-selling products and some Influensters are loving to get your wish list in order!