It’s no secret YouTube makeup vloggers are some of the most influential members of the beauty industry. Their go-to products have been vetted for through hours of testing, filming, and testing again. So when they say something is actually good, we’re sold. Even more, when they curate new products with brands we know and love, we're hooked. Ahead, we've rounded up a few of our favorite YouTubers' collaborations with mega makeup brands.
Everyone already knows and love the Anastasia Glow Kits for their super ethereal shades and shimmer. But we're actually loving this more natural, glowing kit from ABH and beauty guru Nicole Guerriero. Pretty pinks and stunning golds have us coveting this palette for summer
We're all about the no-makeup makeup look, and Carli Bybel's palette exudes just that. Pick up this palette of earthy neutrals and plummy shadows with four face highlighters that complement every skin tone. The assortment of shimmers and mattes makes it incredibly easy to from chill daytime to a sultry evening look.
Deck of Scarlet x Sonjdra Deluxe ($29.95)
Sonjdra Deluxe has amassed over 740,000 subscribers on YouTube from her totally glam get-ready-with-me videos. The vlogger joined forces with Deck of Scarlet to curate the winter palette of our dreams. It's a limited-edition palette that comes with nine products including eyeshadows, lipsticks, blush, highlighter, lip pencils, and eye pencils. Whether you want a sultry metallic smokey eye or a bold red lip, this product has it all.
Caroline Hirons x Pixi ($24)
Beauty blogger Caroline Hirons is known for being a double-cleansing guru. She joined forces with Petra Strand (founder of Pixi) to create a two-in-one, fragrance-free cleansing treatment with a solid balm on one side and a cream cleanser on the other. There are three ways you can use it: Either doing both steps during your nighttime routine, step one followed by step two, or you can use step two in the evenings if you aren’t wearing makeup, or you can do step two on its own in the morning.
Kandee Johnson x Sinful Colors ($2 each)
YouTube sensation Kandee Johnson is famous for her wild transformations and eccentric style. She teamed up with Sinful Colors to literally bring the candy store right to your fingertips. The Pretty Vintage collection has a slew of bubbly colors and glitter options with names like Pink Velvet and Kanfetti.
YouTube sensation Weylie Hoang joined forces with E.l.f. Cosmetics to create multi-dimensional criss-cross lashes for a seriously intense look. The lash band is made of soft flexible material so the individual lashes can move easily with every eye shape. Plus, it includes heavy-duty lash glue so you won't undergo the horror of a loose falsie.
YouTube queen and Australian native Chloe Morello started her YouTube channel back in 2012, and has since gained two million followers with her lifestyle, fashion, and beauty content. She joined forces with Ciaté London to bring the ultimate beauty must-haves in this limited-edition holiday collection. It includes a mix of best-selling Ciaté London shades as well as a selection of shadows curated by Chloe herself.
Beauty guru Nikkie Tutorials’ collection with Too Faced features an on-the-go palette of nine new eye shadows, an exclusive purple shade of Better Than Sex Mascara, a full-size Sketch Marker Liquid Art Liner in black, a glittery Glamour Dust in Blue Angel, and the Shadow Insurance 24-Hour Eye Primer.
Manny Mua Makeup Geek ($45)
Manny Gutierrez is one of the fiercest makeup artists on YouTube, as evidenced by his massive YouTube following of 1.7 million people. His collection with Makeup Geek boasts warm shades in matte, shimmery, and foiled finishes that so accurately represent his charming personality.
The 24-year-old YouTube star Kathleen Lights collaborated with ColourPop to introduce the perfect nighttime shadow formulas and metallic colors that go on evenly and look amazing on a range of skin tones.
New Zealand native and YouTube sensation Shannon Harris has been creating makeup tutorials and beauty vids since 2009. Over the past seven years, she's reached over 2.6 million followers. Her collaboration with BH Cosmetics features a dual-sided palette with matte and shimmer shadows, ranging from dusty pink to a warm burgundy to a stunning violet; the other side has nine creamy lip colors. Plus, it currently retails for only $11, which is a total steal if we've ever seen one!
Have you tried any of these brands? Tell us what you think in the comments below!