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Benefit's New Lip Gloss Looks Like Your Fave Childhood Bubblegum
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Benefit's New Lip Gloss Looks Like Your Fave Childhood Bubblegum

That packaging though.

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Think you've outgrown lip gloss? Think again. Benefit just dropped a new lip gloss that's—dare we say it—so poppin' we're rethinking the genre altogether. The new Punch Pop liquid lip color is a high-gloss, high-pigment lip color that packs a pretty punch. And is giving us all kinds of '90s bubblegum vibes.

The new lip gloss comes in seven shades, each one named after a flavor of gum. Five are available everywhere while two are exclusive to Ulta. First, there's a pink called Bubblegum (naturally), a pinkish red called Cherry, a juicy orange called Mango, a red called Strawberry, a hot pink called Watermelon, and exclusively to Ulta there's a more natural nude called Pink Berry and a berry called Sugar Cookie. See them all (in order) below.

Benefit

Although they have a patent glossy shine, the lippies are formulated to be non-sticky thanks to soothing vitamin E. Lastly, each tube has a curved applicator to make applying a lot easier than your former gooeir lip gloss days. Although the pigments are bold enough on their own, Benefit suggests layering them over a stain for an even more prolonged pucker.

And of course. These lippies are just so darn cute. Each one comes housed in packaging that is giving us major Bubblicious flashbacks. Although this time, we're less inclined to share. 

You can shop the new Punch Pop lip colors right now for $18 eah at Ulta.com, Benefitcosmetics.com, and soon Sephora.com.

Which color are you most excited to try? Share below!

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