Benefit's New Concealer Arrived—Here's the Scoop
New and already noteworthy.
We often like to think of concealer as the unsung hero of the beauty bag. Discoloration, pimples, dark circles—its got your back. So when you find a good one, you don't want to let go of it. For years, Benefit's Boi-ing Concealer has been a go-to for many beauty addicts. And now, the brand behind this cult classic and many others is dropping a brand new addition to the Boi-ing fam. And we're already thinking it might be a go-to in the making.
The new Boi-ing Cakeless Concealer is a full-coverage liquid concealer designed to tackle everything you could possibly want to conceal. We're looking at you signs of late nights and nachos. With the doe foot applicator, you can target just the area you want (under eyes or pimple) or use all over for a full-face application. Did we mention it's housed in an adorable pencil and eraser-themed package that just begs to be 'Grammed?
But other than having serious aesthetic appeal, the new Boi-ing Cakeless concealer boasts a formula that's designed to last up to 24 hours without a bit of caking. We're talking coated pigments that deposit color seamlessly, so you don't have to use layer upon layer to get the coverage you want. What's more is there's algae-derived ingredients mixed in to help create a smooth finish sans caking, flaking, or creasing.
Some of our Influensters had the chance to test out this new launch in a recent VoxBox and have already shared their thoughts about the new kid on the block. And let's just say, Boi-ing Cakeless might be a newbie, but it's already causing such a stir that it's earned a 4.5-star rating and ten spot in the concealers category. Check out what they're saying here.
What's your favorite Benefit Cosmetics product? Share in the comments below!