New launches happen all the time in the beauty world. But when a new product is so good it causes a big beauty brand to drop its first mascara in three years, now you know it's something special. Enter Benefit Cosmetics to do precisely that. Meet the new BADgal Bang Mascara ($24 at Sephora).
Now, those familiar with Benefit's legendary mascaras will recall that they already have quite the roster: BADgal Lash Mascara, They're Real! Lengthening Mascara, and Roller Lash Curling & Lifting Mascara. But BADgal Bang is here to make you rethink your fave Benefit lash product. And here's why: it's made with a crazy formula that uses the same particles used in space technology. And the results are crazy.
So what's the real deal with all that space talk? Well, BADgal Bang utilizes space tech-dervived aeroparticles, a.k.a. super light particles that actual allow for more product to go on your lashes sans clumps and lash goop. Because of these aeroparticles, you can apply the mascara and get more volume with less product. And less product means less unsightly, bulky lash clumps! In theory, you get that same mega-volume, full-lash look as falsies or fiber mascara, and you owe it all to airy space particles. Of course, the smudge- and flake-free formula is more than just a tube of aeroparticles. You can thank ProVitamin B5 for that nourished fullness, too. See the results below to see what we mean.
And the brush is also something to point out too! The unique Big Slimpact! Brush has a subtle half-cone shape that Benefit boasts works with different lash types and eye shapes. We personally love a good conical design to get the fine baby lashes in the corner of the eyes! In addition, this brush head is tiny but mighty: it has 300 bristles to coat every lash with product.
We're beginning to understand the three-year fuss. Ready to test BADgal Bang out for yourself? It's available right now at benefitcosmetics.com for $24.
What do you think of BADgal Bang? Will this replace your favorite mascara? Share!