RÉDUIT: Where Innovation and At-Home Hair Care Meet
This futuristic at-home device streamlines hair routines through the use of hairpods that condition, strengthen hair, boost collagen production and promote healthy hair growth
We got the chance to chat with the Founder of the innovative hair care company RÉDUIT, Paul Peros. RÉDUIT is a cross between innovation and amazing hair care. This futuristic at-home device streamlines hair routines through the use of hairpods that condition, strengthen hair, boost collagen production and promote healthy hair growth. Want to learn more about Paul Peros’ journey and RÉDUIT—keep reading!
Your products are so innovative! What was your inspiration when creating them?
At RÉDUIT we’re inspired by nature’s own principles – such as magnetic fields – and we translate these into revolutionary beauty innovations. We’re inspired by nature; elevated by design.
Are your products good for all hair types?
Between the Style line with products for conditioning, shine and volume, the Treat line with extraordinary protection and hair strength formulations, as well as the LED line with complementary LED therapy for each of the topicals designed to improve the effectiveness of treatment even further, there are already 12 different RÉDUIT Hairpods launched over the past months – something for every type of hair.
What are some results people can expect when using your products?
In French ‘RÉDUIT’ means ‘reduced’. We reduce packaging. Amplify results. Reduce time. Amplify eﬃcacy. Reduce steps. Amplify beauty.
RÉDUIT is a gateway to a new world of performance, all with an order of magnitude of difference in sustainability. It is an alternative to traditional products plagued by inferior effectiveness in the form of a simple and handy beauty routine.
What is some advice you would give to a young entrepreneur?
Stay young – that’s a good start! Make sure you challenge existing – and continuously seek new ideas. Don’t be afraid: do your homework – be conscious of your decisions, but don’t fall into the trap of “business as usual”. Find a team that you can grow with and a rhythm that suits you. Enjoy!
What are REDUIT’s plans for 2021?
2021 is going to be very exciting! We’re already well under way with a number of exciting new products, from a new generation of advanced smart applicators, to multiple novel lines of exciting high performance Hairpods and Skinpods. We’re engaging our internal team and collaborations with professionals to really push and move the learning curve further up both on design, as well as communications and marketing practices to make sure we increase value for consumers.
Are you going to try RÉDUIT?! Let us know in the comments!