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BECCA's New Pink Powder is Basically a Filter IRL

BECCA's New Pink Powder is Basically a Filter IRL

Pretty in Pink.

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There's a new player in the makeup game, Influensters. Joining BECCA's already popular Soft Light Blurring Powder comes a brand new shade extension that's here to give you that filter look IRL. The new Pink Haze shade of the Soft Light Blurring Powder is a finely milled pink powder that's meant to give a quick boost of glow and provide an all-around blurring effect. Oh and it's really pretty.

Soft Light Blurring Powder pink haze

The lightweight, translucent powder is similar to its predecessor in that it uses ceramic microspheres to scatter light and blur imperfections thus evening out skin and setting makeup. It's crease-free and won't set into lines or look piled up on makeup. Basically, you don't have to be a baking pro to see the benefits of this powder. To use, pick up powder with the Soft Kabuki Brush and apply to areas you want to set makeup and give a bit of a diffused, filtered glow. 

Use the powder all over your face, lids, and even your chest. You can shop this new pink powder this Friday, July 28, exclusively at sephora.com and beccacosmetics.com for $38. Can't wait for this new shade? Read what Influensters are saying about the original powder.

"This powder is AMAZING, like literally A WALKING FILTER...  It absorbs oil on your face and leaves you with a nice matte finish. I am not a huge powder girl but I sincerely like this stuff.I have been using it the last few days and I think I love it. Make up does seem to stay, great product."

—Olga M. 

"I like how filtered this product leaves my skin looking. In my experience it's great for all skin types! I don't bake in it but I love dusting over the surface of my skin after applying my makeup. I would recommend this quick product for anyone who loves to look airbrushed. Makeup or sans makeup!"

—Nikeasa W. 

"Let me start off by saying that I do not like setting products (powders or sprays). For some reason it makes me look cakey and clings on to dry spots. But this product has changed the game. It truly does give a blurring effect and my skin looks amazing. I also just wear it alone on top of Becca primer on days that I want a makeup free look. It is colored and I am an olive-tan skin tone and it works great for me. Try it out if you are light or fair to make sure it doesn't darken you up. 5/5-would recommend."

—Asifa H.

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