Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Beauty News  Special Report: A Mascara Breakthrough
Beauty News: Lipstick Launches, New Stores, and More!
Beauty News: Hydrating Lipsticks, Lip Kits and More!

Beauty News: Hydrating Lipsticks, Lip Kits and More!

Share Tweet Pin

A few of our favorite brands are delivering major beauty buzz this week. Collaborations, new releases, and brand expansions galore! Are you up-to-date in the beauty biz? Read ahead for all the latest.

Make Up For Ever is launching a new hydrating lipstick line.

Make Up For Ever hydrating lipsticks

Photo credit via WWD

Make Up For Ever is starting a new long-lasting, highly pigmented Artist Rouge line. The collection is made up of 45 lipsticks in both creamy and matte textures. The hydrating formulas range from soft nudes to exotic hues such as black, white, lavender, and orange. Sephora.com and MakeUpForEver.com will sell the collection starting July 22, and Sephora stores starting Aug. 5.

Online Beauty Brand Julep is hitting Ulta stores.


Photo courtesy via WWD

Before clicking 'add to cart,' you can physically go into Ulta to try a plethora of products before purchasing. Online beauty brand Julep is finally hitting 250 Ulta stores from July 31 to Aug. 4, with 57 of its most popular products. 

Beautyblender is teaming up with Too Faced and Benefit.


A mysterious collaboration between a few of our favorite brands is stirring up some buzz in the beauty sphere. Beautyblender’s PR team confirmed the brands have collaboration plans in the works, according to POPSUGAR.

Although the details are scarce, they disclosed "Beautyblender is partnering with two amazing brands later this Fall for exclusive, co-branded offerings just in time for Holiday. [One collaboration] is with Too Faced and the other is with Benefit. Our lips are sealed, for now, about any further details."

We’re psyched to say the least. We’ll update you as we learn additional information.

Kylie Jenner teases two new lip shades just in time for the Fourth of July.

Kylie Jenner Lip Kit

Photo courtesy via PopSugar

Kylie Jenner knows a thing or two about keeping her fans on edge. The beauty influencer revealed on Snapchat that two new shades are joining the Lip Kit collection. While the colors are still a mystery, Kylie did announce the shades will be released Friday, June 24th, just in time for the Fourth of July. Patriotic hues, anyone? We’re betting on a nautical blue and a vibrant red.

Skin Inc.’s Optimizer Voyage Tri-Light is making its way into the U.S.

Skin Inc.'s Optimizer

Photo courtesy via WWD 

Skin Inc.’s Optimizer Voyage Tri-Light is essentially a facial on-the-go. It features three light settings: yellow, red, and blue. Yellow works for skin tone correction, red is for firming and plumping, and blue is for acne and sensitivity. After becoming an instant hit in Asian beauty markets, Tri-Light will sell on sephora.com in September for $265.

UPDATE: Kylie Jenner revealed the colors of her two newest lipsticks!

king kylie

Introducing 'Freedom' and 'Skylie,' the newest and exclusive shades for the Fourth of July. The shade 'Skylie' was inspired by Jenner's new Ferrari sports car. The shade 'Freedom' is a rich navy blue with silver undertones. Both lipsticks will be available Friday, June 24.

Saw something that caught your eye? Tell us in the comments below!

JOIN NOW to gain access to over 25 million product reviews, free full size samples, and more!

Sign up now