5 Beauty Brands That Give Back to the Planet

For Earth Day and beyond!

Caitlin M.
ByCaitlin M.

From the sustainable to the eco-conscious to the vegan and the cruelty-free, brands everywhere are embracing more ethical standards and making serious waves both in the beauty world and beyond. In honor of Earth Month, we rounded up some Influenster-favorite brands that give back in major ways. Scroll on to see just how these five brands are giving back to the planet this Earth Day and everyday!

The Body Shop: Not only is The Body Shop known for its use of nature-derived ingredients, but they're known for being a leader in the fight to stop global animal testing. The brand itself is already cruelty-free and 100 percent vegetarian, but just last year, they took it a step further and partnered with Cruelty Free International, the leading non-profit organization working to end animal testing. The two set a goal of collecting 8 million signatures from across the globe by 2020, which will allow them to take their petition straight to the UN to request an international convention that bans animal testing in cosmetics both for products and ingredients globally. But, that's not all. The Body Shop is equally committed to fair trade and sustainable practices as well as reducing their environmental footprint!

What to buy: Chinese Ginseng & Rice Clarifying Polishing Mask, $28 at Ulta

The Body Shop Chinese Ginseng & Rice Clarifying Polishing Mask

This new 100 percent vegetarian creamy mask is developed with rice and ginseng extracts from China and organic community trade sesame seed oil from Nicaragua. 


Love Beauty & Planet: This new hair and skincare brand from Unilever has quite a few sustainable goals in mind. And we're all about it! Sure, both the ingredients and packaging are sustainable (the packaging is actually completely recyclable with a label that can withstand your shower water but come off from heat at a recycling facility!), but that's really only the tip of the iceberg. Love Beauty & Planet is also committed to saving water via a patent-pending, fast-rinse technology that's found in their conditioners. By utilizing a formula that breaks down faster in the water, you can not only save time but also water too. And they're not stopping with conditioner; they've committed to making 100 percent of their shampoos fast-rinse by 2020 as well. 

What to buy: Blooming Color Conditioner Murumuru Butter & Rose, $6.99 at Jet.com

love beauty & planet Blooming Color Conditioner Murumuru Butter & Rose

This yummy rose conditioner utilizes the unique fast-rinse technology while still delivering top quality ingredients and haircare. Created with ethically sourced rose petals, this conditioner is also infused with organic coconut oil and is safe for color treated hair.


Alima Pure: Indie beauty fans likely already know Alima Pure as a high-quality natural makeup option. But natural makeup isn't all the brand does to help the planet. They're actually totally carbon neutral! In fact, this year, the brand is celebrating 10 years of offsetting 100 percent of their corporate carbon emissions. And, they're doing even more by continuing to donate one percent of their annual gross revenue to grassroots environmental organizations that are dedicated to protecting the planet. 

What to buy: Pressed Foundation with Rosehip Antioxidant Complex, $34 at alimapure.com

alima pure Pressed Foundation with Rosehip Antioxidant Complex

This vegan and cruelty-free compact provides a smooth, buildable coverage via natural rice and mica powder. Plus, it's totally free of: gluten, silicone, parabens, sulfates, synthetic dyes, phthalates, dimethicone, talc, bismuth oxychloride, and nanoparticles. What's more, the refillable compact design means you can use and re-use your product and create less waste.


Garnier: You knew that natural ingredients were main players in some of your favorite Garnier products, especially their new Whole Blends line. But did you know the drugstore brand is also seriously committed to making recycling beauty and personal care products way easier? Garnier sponsors a worldwide Personal Care and Beauty Brigade® along with TerraCycle, which specializes in making new products out of old, recycled ones, to collect and recycle personal care packaging. And it's super easy to get involved. Simply sign up online, collect your old personal care bottles and packaging, and ship them (free!) to Garnier once you've used them up! Plus, for every unit of waste Garnier collects from you, they'll contribute two cents to the charity of the your choice.

What to buyFructis Smoothing Treat 1 Minute Hair Mask + Avocado Extract, $2.97 at Jet.com

garnier Fructis Smoothing Treat 1 Minute Hair Mask + Avocado Extract

This frizz-taming hair masks works in one minute and contains 98 percent naturally derived ingredients! Plus, it's a top 10 choice for hair masks on Influenster.


Burt's Bees: What started out as a mom-and-pop shop has since exploded into one of the largest natural brands in the biz. And they're rolling full steam ahead with their sustainability goals. Burt's Bees counts ethically sourced ingredients and recyclable packaging part of its core values. And, beyond that, they're pretty committed to those bees. With The Burt’s Bees Greater Good Foundation, the brand is working to "sustaining charitable, grassroots initiatives that support human and honeybee health." Fun fact: The Burt's Bees HQ has a zero waste policy. Throughout their three facilities, the company works to ensure that not a single piece of garbage goes to the dump. Each month, Burt's employees volunteer to check over 200 recycling, composting, and waste bins to make sure everything is sorted and recycled properly!

What to buyHydrating Sheet Mask, $2.99 at Target 


This 99 percent natural, single-use sheet mask works to hydrate skin and balance pH via various plant extracts such as clary sage. 


What brands with natural and ethical practices do you love most? Share your picks below!

About the Author
Caitlin M.
Caitlin M.
Runner. Music lover. All things nachos. Follow me on Instagram: @caitlinsmiller