A little trip to the French countryside anyone? If hopping the next flight to Provence isn't quite doable for you, this brand new luxury skincare brand will all but transport you there. Bastide is a natural beauty and lifestyle brand from Aix-en-Provence, France created by legendary hairstylist Frédéric Fekkai and his wife Shirin von Wulffen. And yep, it's just as dreamy as you'd imagine.
Bastide, which literally translates to a country home, encompasses the essence of Fekkai's own hometown of Provence with a capsule of products all containing herbs, flowers, oils, and honey from the lush region. But the brand's promise to capture the "slow beauty" movement of Provence (a.k.a. the relaxing focus on well-being) doesn't stop with the products' scents and locally-sourced ingredients.
In addition, the brand's skin and home products (lotions, soaps, candles, etc.) are all made in local workshops by traditional artisans who have perfected their craft over many years. Right now the collection consists of home fragrance candles, hand wash, hand and body lotion, hand cream, bar soaps, body wash, and bath salts. But more products are to come!
We've had a chance to test some of these new launches, and we're definitely sold on the "slow beauty" mentality. And although we fell head over heels for the provincial packaging, the efficacious products, and the mom-and-pop nature of the brand, we were equally impressed with Bastide's strict adherence to a Black List of ingredients: a rigorously filtered list of banned ingredients reflecting Fekkai and von Wulffen's personal standards of better, safer beauty. According to a press release, Bastide follows a strict code of toxin-free ingredients (fragrances exceed the E.U. criteria for safety) and ensures each artisan's workshop is eco-certified.
Ready to live the French life yourself? Shop some of our favorite products below.
Have you tried this brand? Let us know! We'd love to see your review!