Surprise! COVERGIRL has some very special news for us today. The brand is dropping a brand new mascara and has a new COVERGIRL. Can you guess who the lucky lady is? It's none other than Ayesha Curry! The Food Network star of "Ayesha's Home Kitchen" and author of national best-seller "The Seasoned Life" just nabbed the coveted role with the drugstore beauty brand, and we could not be more thrilled.
My first makeup memory was running down the beauty aisles with my mom getting to pick my very own lipstick. It was a COVERGIRL pink glittery lipstick that made me feel so good about myself - even though it probably wasn't my shade 😉. Well, I am so excited to share that now I get to take my baby girls down those same aisles, and they get to see their mama as a #COVERGIRL! I am so honored and thrilled to join the iconic women of the #COVERGIRL family and be a part of a brand that empowers women to embrace their originality. Follow @covergirl to learn more! #COVERGIRLMADE
"My philosophy is all about seeking joy and creating balance in life. I've shared a lot about how I do this with food, family and faith, and now—through my partnership with COVERGIRL—I want to share how makeup helps create those moments of happiness, confidence and self-expression," says Ayesha Curry in a press release.
I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADE
The news of Ayesha's big gig comes just a few days after the other very exciting news that Issa Rae (a.k.a. star of Insecure and our dream BFF) also landed the coveted role of COVERGIRL. If more partnerships with powerhouse women like this is what CG has in store for us this fall, we're very excited!
Although the news of these two new COVERGIRLs is reason enough to celebrate, the brand also announced that Ayesha's first campaign with the brand will be for a brand new product: Peacock Flare Mascara. The new mascara delivers a super dark coat for full, fanned-out full lashes. Alas, we'll have to wait to shop the new mascara until November.
Until then, we'll be here cheering Ayesha and Issa on!
What's your favorite COVERGIRL product? Share below!