ApotheCARE is the New Drugstore Brand You're About to See Everywhere
Putting the fancy back into drugstore.
When you hear drugstore beauty aisle, likely you picture rows and rows of products under fluorescent lights. But once upon a time, the drugstore used to be a fancy place with all kinds of fascinating assortments of products, remedies, and the like. (Many European drugstores still follow this old-school method.) Well, thanks to a new drugstore brand, ApotheCARE, the apothecary part of the drugstore experience is coming back in the best way!
ApotheCARE is a new premium beauty brand that takes the traditional apothecary knowledge of beauty (we're talking tried-and-true naturals and formulas) and partners it with cutting-edge modern science for a well-rounded beauty experience from face to hair to body. But here's the catch: you still get the price tag of today's mass market drugstore. Every product in ApotheCARE is under $13.
Developed by some of the industry's finest, ApotheCARE aims to make premium natural ingredients and advanced technology readily available for the drugstore budget. No, seriously. All 17 products in hair and body range from $10.99-$12.99 a pop. So no longer does shopping fancy, natural apothecary-esque products mean you have to shell out a fortune. You can just head to CVS.
And that's exactly what you'll be able to do starting this November. CVS will carry the entire ApotheCARE line starting this month, with local drugstores, Amazon, and Birchbox to follow in the new year. Be sure to hit up your local CVS to see the completely collection, but in the mean time, see a select few below.
Developed for very dry skin, the Nourisher Body Wash is a gentle deep body cleanser with ingredients that sound more like the ingredients to a recipe than skincare product: there's hand-pollinated vanilla, crushed Moroccan argan oil, and cold-pressed sweet almonds.
The Replenisher Shampoo
Again, hand-pollinated vanilla, crushed Moroccan argan oil, and cold-pressed sweet almonds make for soothing ingredients in this frizz-fighting shampoo.
The Replenisher Cleansing Conditioner
The scent of vanilla and orchid keep this soothing creamy conditioner a fragrant must for the shower.
The Booster Dry Shampoo
Yes, this dry shampoo boasts volumizing and oil-absorbing benefits. But with notes of peony, freesia, vanilla, plum, and white coconut, this mix goes full-on luxury fragrance.
You can see the entire collection right now at CVS or online at ApotheCARE Essentuals' site.
What will you be shopping from the line? Share your thoughts!