UPDATE: Well that was fast! Just this morning we were brainstorming possibilities for what colors would be featured in Subculture. Well, ABH heard our call and just posted an inside look at the palette. Looks like we were pretty close with our guess of cool-toned shadows! Take a peek below.
Stunning, right? Continue to read below to see our original post on the Subculture palette.
This morning we woke up to a little Insta surprise from one of our favorite beauty brands, Anastasia Beverly Hills. The brand known for their Glow Kits, brow products, and contour palettes—just to name a few—shared a post revealing that they are dropping a new palette inspired by their social media fan base. Get ready to meet Subculture.
It all started here! ABH branched out into makeup (for the second time in our company history) on Instagram. What social media did for our brand, and others alike, is connect us with our makeup family. In August 2012 when this page started, this page was the home base for our Subculture; where makeup lovers united, and still do. Subculture is the second palette in the ABH collection created with our insta family in mind. @norvina and I hope you love it, just as much as you love Modern Renaissance Thank you for your continued support ❤️ Launching 7-25 Stay tuned for the reveal. #anastasiabeverlyhills #ABHSubculture
For those ABH loyalists, you already know that the brand's palette Modern Renaissance was created with the brand's makeup-loving Instagram family in mind. Well, Subculture is the latest iteration of that. Although we don't have much info on the palette as of yet we do know that ABH is dropping this palette July 25—the same day the brand is launching their new Matte Lipsticks!
If this new palette is anything like Modern Renaissance, it's going to be a smash hit for sure. Not only is it the #1 eyeshadow palette on Influenster, but it's also a highly wearable palette for all skin tones as well. It's a 14-shade palette that includes everything from warm neutrals to deep berry and rouge tones. We're betting Subculture contains for cooler, smokey tones—it is in a midnight blue package, after all! We're imagining blues, grays, and mauves. But hey, a makeup lover can only dream!
Stay tuned for more updates—we'll be sure to let you know as soon as we learn any more info.
What do you think of Subculture? Will you be buying? Let us know your favorite ABH products below!