I honestly wasn't expecting much from this product as most of the hair care products I've tried all seem to work pretty much the same and don't seem to make that much of an impact regardless if it's a $5 product or a $35 product. However this has become one of my favorite hair care products and a permanent staple in my collection. After showering I scrunch my hair with an old shirt (it cuts down on frizz) to dry it, apply this product, and then wrap my hair up in the shirt for anywhere from 20 minutes to a couple of hours (it's called 'plopping' - look it up and try it, it works wonders for wavy/curly hair!) and then proceed to let it air dry. This product is amazing, it's replaced the majority of my hair care products I was previously using. It leaves my hair soft and silky. In the 30 days I've been using it there has been a noticeable difference, my hair is stronger, softer, and more lustrous. It also smells great, not too overpowering. I received my first bottle free from Influenster and loved it so much I went out and bought two more bottles. I've also purchased the total repair shampoo/conditioner from the new Elvive line and am very satisfied with those as well.