I feel no shame in posting a picture of this beat up chap-stick of mine because I love this product so much, that is literally all I have left of it. First time using it I felt and noticed the difference immediately it moisturized my lips quickly, left them soft, even toned, and just healthy! It has a very nice fragrance but it doesn't bother you at all, if anything you'd wish to smell it more. The price is what scares a lot of people from Burt's Bees in general, but this one is well worth it and something you will not regret buying, I KNOW I will repurchase this product and learning now, that its available in a double pack excites me even more honestly. You can use it in a skin care routine, or by itself (it'll make you that kind of lip confident), OR to be specific, I love using it before (priming) and during the process of applying your make up, because your lips will look and feel gorgeous when you're wearing a matte liquid lip!!!