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5 Seriously Underrated Brands at Ulta

Goes to store, buys everything.

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You already know that Ulta is home to a variety of big name beauty products, but did you know there are dozens of other brands both in stores and online that deserve spot in your beauty kit? From the #1-selling face mask in the world (yep!) to a blogger-fave makeup brand, these are some of the most underrated, under-the-radar beauty brands to shop at Ulta.

Did your favorite brand make the cut?

Begin Slideshow
5 Seriously Underrated Brands at Ulta Begin
Colorescience
BH Cosmetics
Japonesque
Leaders
Nip + Fab

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