5 Seriously Underrated Brands at Ulta

Goes to store, buys everything.

ByCaitlin M.

You already know that Ulta is home to a variety of big name beauty products, but did you know there are dozens of other brands both in stores and online that deserve spot in your beauty kit? From the #1-selling face mask in the world (yep!) to a blogger-fave makeup brand, these are some of the most underrated, under-the-radar beauty brands to shop at Ulta.

Did your favorite brand make the cut?

About the Author
Caitlin M.
Senior Editor at Influenster. Runner. Music lover. All things nachos. Follow me on Instagram: @caitlinsmiller
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