I bought both the light/medium & medium/deep because I live in NY & my skin color varies according to the seasons. So far I like the lightweight texture of it. It goes on smoothly, evenly and with a matte finish that does not accentuate my dry cheek area. I'd say this is a light to medium coverage as I only use a thin layer of product. For daily wear, I like to keep my makeup light & simple unless I'm going out on the town but this might be buildable.
I have even used this as a base for my L'Oreal Visible Lift CC cream and they work well together.
This comes in a squeezable tube w/ a narrow tip nozzle so it's easy to get the right amount out. I prefer to apply this using a small stipple brush in a light, circular motion then buff w/ a dense brush.