Being 20 minutes from a United hub, we almost always fly United. With so many direct flights to choose from, we have the luxury of flying direct to many destinations at a great price. We appreciate the ability to choose our seats online, ensuring that at least one of us can sit with our daughter on the flight without the hassle of having a gate agent fix our seat assignments or begging passengers to switch with us, both of which we've seen/experienced on other airlines. The in-flight snack options are great; I much prefer to select what I want at a small cost than to be subject to whatever the airline has chosen. The kids snack box is particularly great, with many great snacks (both healthy and treat) to dole out throughout the flight and a small pack of wikistix, a fun, creative toy good for all ages that is not loud or messy and doesn't roll off the tray.