Benefit Cosmetics Roller Lash Curling & Lifting Mascara is my favorite mascara. I love that even the full size is compact enough to take on vacation with me. I also love the applicator wand. It has little brittles that a sort of bent shape, allowing the lashes to fully curl. I like to apply the mascara from the base of the lashes outward to the tips for the best, long-lasting coverage. Another aspect of the mascara that I love is the packaging. Benefit products always have eye-catching packaging and the Roller Lash Mascara is no exception. It certainly appears stylish and like a luxury brand. Actually, I have purchased many high end cosmetics and this packing has surpassed them. I would highly recommend this product to anyone who is in need of a full-coverage and long lasting mascara. It stays on all day and I never had to reapply it throughout the day. The wand helps to evenly distribute the product on the lashes, leaving a glamorous and clean look. I can definitely see a difference in my lashes after using this, as they do appear curled. Although, I do have to admit they do not appear as curled as they would with an actual curling device, but this does the trick for me. I use this mascara for dressy events, as well as a casual day of college courses. It is really affordable and highly quality. You and your lashes will certainly see the benefit of this amazing mascara.