10 Beauty Brands to Follow on Instagram Right Now

10 Beauty Brands to Follow on Instagram Right Now

The social team at Influenster loves a great Instagram feed, so we thought, why not highlight some of our faves? These are the beauty brands on Instagram that we have a total girl-crush on.  Follow them now for a little product pick me up -- you can only handle so many selfies in your feed, right?





The answer is always, "sparkle." #HotStuff

A photo posted by COVERGIRL (@covergirl) on

COVERGIRL's profile is perfect for any fun and flirty beauty queen. It's a much-needed pop of color that features our favorite COVERGIRL products in creative ways - total inspiration overhaul. Added bonus: frequent appearances by Covergirl Katy Perry!




TRESemmé's Instagram profile is an amazing ode to street style...more specifically street hair styles. A must follow for anyone who is looking for some serious hair-spiration. Although the account doesn't post photos of their awesome products, the photos have you thinking of TRESemmé all day long.



Nyx is a must-follow for those tutorial hunters our there. From eyeshadow and brows to lipsticks and foundations, they show you how to put those handy Nyx Cosmetics products to use! This account is an easy tool for any makeup lover.



If you are a minimalist and love makeup, you've got to follow Nars on Instagram. Their beautiful product shots constantly leave us wanting more -- more makeup that is!




Backstage at #NatalieCapell, Barcelona Fashion Week AW2015 #BarcelonaFashionWeek

A photo posted by M∙A∙C Cosmetics (@maccosmetics) on

The Instagram feed for MAC Cosmetics is the go-to for our Fashion Week beauty fiends. They'll be dishing out behind-the-scenes photos of all the runway makeup looks. This account is reserved for the beauty queen who wants to stay ahead of the curve - it's an endless source of high fashion and makeup inspiration. 



Wet n Wild does an amazing job of highlighting their users on their Instagram page. If you're looking to follow a beauty brand, without feeling like you're being served up advertisements, this is the place to be. They constantly have fun contests and campaigns going on for everyone to participate in!



Obviously if you're into skin care or makeup L'OCCITANE is a must follow. They've got adorable cut outs, illustrations, and inspirations that showcase products in fresh, inventive ways. L'OCCITANE has a clean and flirty Instagram feed any beauty lover could appreciate.




Get lost in a whirl of color this #howtotuesday. Head over to our Facebook page to watch the full how-to video.

A photo posted by essie (@essiepolish) on

Amazing polishes, nail DIYs, and manicures -- need we say more? Don't think, just follow.




How are you relaxing this weekend? #freshmoments

A photo posted by Fresh Beauty (@freshbeauty) on

This one is for all our beauty princesses out there. Often accompanied by rose petals, Fresh has a light and airy feed. It's easy on the eyes (and even better on the feed), making this one our go-to for some sweet product shots.




It's #GroundhogDay—do you see your shadow, too? #eyeshadow

A photo posted by Bobbi Brown Cosmetics (@bobbibrown) on

If you really want to see what you're makeup is made of, follow Bobbi Brown. The beautiful posts in this feed include photos that could be works of modern art. Definitely a go-to if we're looking for amazing composition - not to mention great makeup inspiration!


There you have it, those are some of our favorite accounts on Instagram right now. Will you follow any of them? Which are you favorites? Comment below!

About the Author
Imani R.
Imani R.
@Influenster Social Media Strategist. Brunch enthusiast. Mom to Gemma. #GemmaFromAbove @nycbreakfastclub